Help Center
Find Your Idea
Meet Kenny, discover an idea or a ready-to-launch business, and validate it before you build.
13 tools in this area. Tap any one to see what it is, what it is for, and how to use it.
What it is
Your thinking partner, build partner, and AI coach: coaching chat, honest product readiness grades, and your next move, right on the dashboard. He can now CREATE for you: ask him in plain language to make a brand (up to 5 at once) or a whole new organization or division and he sets it up, with a one-tap confirm step so nothing is created until you tap Create. Brands go under your current or a named organization; a new organization needs the Build plan or higher. Every paid plan includes a generous monthly allowance of 300 Kenny messages across all his surfaces; past that each message uses credits, so you can always keep talking. The free plan includes 3 conversations to try him. Kenny comes in tiers with the plans: Kenny Essentials (Free), Kenny Builder (Unleash), Kenny Strategist (Build), Kenny Operator (Studio), and Kenny Executive (Suite and Suite + HootHire), each one a more capable Kenny, plus a modes dropdown in his chat header (Brainstorm, Build, Market, Analyze, Operate, and Scale with Kenny). And you can HEAR him: every Kenny reply carries a speaker button that says it out loud in Kenny's real voice (a natural voice the owner picked, not the robotic browser one), on every chat surface including the public guide; a real-voice play quietly uses a few credits for members (no price shown, per Dee's July 23 rule), guests on the public chats listen free, and if the real voice is unavailable the browser's plain voice reads it instead at no charge.
What it is for
coaching, accountability, and knowing the next right move at every step
How to use it
Open /dashboard: it opens as a conversation with Kenny, with a workspace beside it. Talk through your idea and he tailors your checklist, grades your product readiness, and can even create brands or an organization for you with a one-tap confirm. Every conversation is saved to your account.
What it is
Kenny's front door for anyone who does not yet know how the platform helps them. The visitor tells Kenny their idea or what they want to do (type or talk, no account needed), and Kenny gives a warm honest read of it, places them on the same seven-step member journey the inside uses (Idea, Goals & Plan, Products, Brand, Marketing, Sales, Outcomes & Impact), walks stage by stage through how the real tools help (IdeaStoor, the Goal Engine, the Offer Builder, the naming engine, the Studio and Lead Magnet Studio, Get Paid and the CRM, the results dashboard), and asks where they want to start. The whole exchange is saved as a Kenny seed: after the free signup, Kenny already knows their idea, their situation, and the stage they chose, on every surface, and the roadmap imports into Goals. Members who use it get the exchange added to their Kenny thread and a direct door to the chosen stage's tool.
What it is for
showing a new visitor exactly how the platform helps their specific idea, stage by stage, and carrying that conversation into their account
How to use it
Go to /discover and tell Kenny your idea or what you want to do, by typing or talking, no account needed. He gives an honest read, places you on the seven-step journey, and walks stage by stage. The whole exchange carries into your free account.
What it is
A public page where anyone can meet Kenny and have a real conversation with him in the center of the page, by typing or by tapping the mic and speaking, with an optional read-aloud so Kenny answers out loud. It reuses the same outside Kenny brain, introduces who Kenny is (the friendly, honest AI guide who helps find a business idea, launch the one you have, and make sense of money), and carries the conversation into a free account with a Get started button.
What it is for
anyone who wants to meet or try Kenny before signing up, or who would rather talk than click around
How to use it
At /meet-kenny, meet Kenny and talk to him right on the page by typing or speaking, with an optional read-aloud. Get started carries the conversation into a free account.
What it is
Storm your ideas and bring them to life, with milestones and tasks tracked there. Every surface here (dashboard, My Ideas, My Products counts, the Executive Portfolio) shows the same single idea list: an idea that traveled between the two platforms shows once, with its graphic when one exists.
What it is for
turning a strategic initiative or idea into tracked work
How to use it
At /my-ideas, storm your ideas and bring them to life, with milestones and tasks tracked there. Unleashing an idea creates a plan that syncs both ways with My Plans.
What it is
The plans behind the ideas a member is unleashing, now folded into the unified My Plans shelf (Dee's Option A: one plans area). Each plan is born when they store an idea on IdeaStoor and hit Unleash, arrives already activated with an attachment chip (organization, brand, or Personal), and the same plan lives on both platforms: target date, progress, milestones, and tasks with due dates, with checkboxes that sync both ways (checking a task on the plan's page at /my-stuff/plans/ideastoor/<id> updates IdeaStoor too). The old /my-stuff/idea-plans page redirects to My Plans.
What it is for
seeing and working every unleash plan's milestones, tasks, and due dates from the one My Plans shelf, synced live with IdeaStoor
How to use it
Your unleash plans live on the My Plans shelf at /my-stuff/plans (chip: Idea plan); open one to work its milestones, tasks, and due dates. Checking a task here updates IdeaStoor too.
What it is
The working idea validation tool at /idea-validator. The free front door is a Kenny conversation right on the page, no account: describe the idea (speak or type), answer three sharp follow-ups (who it is for, would anyone pay, how you would reach people), and get an honest validation snapshot: a verdict band (looks promising / needs sharpening / high risk as described) plus the 2-3 biggest open questions, never an invented statistic. Creating a free account unlocks the FULL validation report generated from that conversation plus a short form (target customer, price point idea, reach plan, what exists already): the idea restated sharply, who it is really for, demand signals to check this week, a competition and alternatives read, the exact willingness-to-pay test to run, risk flags, a go / rework / drop leaning with reasoning, and the next 5 steps deep-linked on the platform. Every report saves to My Products (My Validations at /my-stuff/idea-validator). Each report uses one of the plan's monthly allowance (Free 1, Unleash 2, Build 3, Studio 4, Suite 5, Suite+HootHire 6); after that a report uses credits. Pairs with the Business Failure Analysis: this judges the idea itself, that one reads your overall odds.
What it is for
the person with an idea who wants to know it is worth building before spending time or money on it
How to use it
At /idea-validator, tell Kenny the idea and answer three sharp follow-ups to get an honest snapshot, no account. A free account unlocks the full report, and each report saves to My Validations.
What it is
36 researched market gaps where demand is proven and nobody is serving it, spanning consumer niches and a full healthcare set, right inside the Idea Marketplace (product home /ideas?view=blindspots, public sales page /blind-spot-index): audience, evidence, exactly what to build, formats, and pricing. Included with Studio and Suite plans; members on Free, Unleash, or Build unlock the full index once for $99 (or a credit-based unlock), right on the lock itself. Owners can pull live search volumes per gap (uses credits, cached a day for everyone) and storm any gap straight into their idea list.
What it is for
finding a market gap worth building into before the crowd arrives
How to use it
Open the Blind Spot Index at /ideas?view=blindspots for 36 researched market gaps with the audience, evidence, what to build, formats, and pricing. Included with Studio and Suite; others unlock it once.
What it is
Browse vetted business ideas with startup costs, timelines, and viability scores. Every idea has three doors: start free, get help setting it up, or done for you. A Browse by list entry point up top opens curated idea lists (see idea-lists). Anyone can SAVE ideas with no account: tapping the star builds a My Unleash List that lives in the visitor's browser and shows in a floating list in the corner, so they can gather a pile of ideas first and create a free account later to keep the list forever and turn one into a plan (the whole guest list moves into their account and IdeaStoor vault the moment they sign up). Members' saves go straight to their account and vault.
What it is for
finding the right business idea and the right way to execute it
How to use it
At /ideas, browse vetted business ideas with startup costs, timelines, and viability scores. Every idea has three doors: start free, get help setting it up, or done for you.
What it is
Curated Idea Lists are saved filters over the marketplace, each with its own SEO landing page at /ideas/lists/<slug> and a live idea count. Grouped as Curated (AI Startup Ideas, B2B SaaS, Micro-SaaS, Online Business, Dropshipping, Side Hustles, Fintech, Business Ideas for Women, Low Investment, Passive Income, Coaching, Print-on-Demand, Amazon FBA, YouTube, Podcast, Wedding, Gaming, Cybersecurity, Social Impact, Elderly Care, Sustainability, Luxury, Wellness, Interior Design, Bookkeeping, Virtual Assistant, Mobile App, Blockchain, Agriculture), By Demographic (college students, retirees, introverts, developers, teachers), By Budget (zero-cost, under $100, under $1,000, low overhead, high profit low investment, million dollar), By Industry (food, food truck, real estate, beauty, fitness, cleaning), and By Location (home-based, work from home, digital nomad, small town, part-time, solo). The full menu lives at /ideas/lists; each list also appears as chips in the /ideas filter sidebar.
What it is for
browsing business ideas by a ready-made theme instead of building the filter by hand
How to use it
At /ideas/lists, open a curated Idea List (a ready-made saved filter) by theme, demographic, budget, industry, or location, each with its own landing page and live count.
What it is
The directory of Ready-to-Launch Businesses at /business-launch-directory: business models that already include the AI, templates, tools, workflows, education, and resources needed to start and grow. The directory lists only LaunchBox businesses (15 and growing): the signature Managed Business Operating Practice leads, followed by coaching, virtual assistant, YouTube channel, AI consulting, social media agency, personal brand, book business, digital products, Micro SaaS, and the direct mail family (automation agency, address hygiene, check disbursement, campaign management, compliance mail; their Lob-powered mail engine ships later and their plans say so honestly). Every other researched idea lives at /ideas. The one button, Launch This Business, stores the matching idea as the member's own (locally and in their IdeaStoor vault, the same store-first flow as saving an idea from the marketplace) and hands them to Kenny on the dashboard; guests go through the free signup and the launch completes on the way back. Browsing is free; launching a business is not, it takes commitment (cost, dedication, decision, grit), and the tools inside meter as they always do. The directory is for people genuinely ready to bring a business to life; never describe launching a LaunchBox business as free. Launched boxes show up on My Products under the new Buildable Businesses category (and at /my-stuff/buildable-businesses); a member can own many LaunchBox businesses under one account. The married IdeaStoor account mirrors the member's live My Products rail in its sidebar over the sync bridge, so both platforms always show the same product list. IdeaStoor's idea form also pulls the member's Unleash Your Ideas organizations and brands, and with the member's consent can create a new brand here so ideas stay tied to the brands they belong to; bridge-created brands are identical to Brand Studio ones, and adding a second organization from IdeaStoor follows the same rule as here, the Build plan and up.
What it is for
picking a proven business model and launching it with the full toolkit already packed, instead of assembling the pieces alone
How to use it
At /business-launch-directory, browse Ready-to-Launch Businesses that already include the AI, templates, tools, and education to start and grow. Open a model to see its honest stats and full LaunchBox, then tap Launch This Business to store it as your own and land on the dashboard with Kenny. Browsing is free; launching takes real commitment and the tools inside meter as usual.
What it is
The bridge from browsing to building: every idea page has a Customize this idea to me button that explains the path (free account, the idea stored as YOURS forever, and Kenny rewriting Dee's proven Unleash an Idea checklist around that specific idea) and carries the idea into signup. Signed-in members get the idea saved automatically and are pointed to Kenny on the dashboard.
What it is for
turning a marketplace idea into the member's own idea with a path customized to it
How to use it
On any idea page, tap Customize this idea to me to store it as yours and have Kenny rewrite Dee's Unleash an Idea checklist around that specific idea.
What it is
Kenny's floating chat bubble lives on every public page (sales pages, the blog, the free tools, /ideas). Any Talk to Kenny button opens him right there on the page, no account needed, and signed-in members get the inside Kenny helper in the same spot instead. He is also a polite navigator: when a visitor is clearly hunting (typing in the /ideas search box, or sitting on a public page for about 45 seconds), Kenny offers help ONCE per browser session with a small dismissible card by his bubble; accepting it opens the normal chat where he asks two quick routing questions (do you already have an idea or do you want one, and what are you trying to start) and answers with real page links. He is location-aware the honest way: when the request carries Vercel's geo headers he may greet the visitor with their city or region and point to their city guide under /locations or their state registration guide under /register-a-business; when the headers are absent he says nothing about location, and he never pretends the visitor told him where they are.
What it is for
visitors browsing or searching who need a hand finding the right idea, tool, or local guide without hunting the menus
How to use it
Kenny's floating chat bubble is on every public page. Tap any Talk to Kenny button to open him right there, no account needed, and he can route you with two quick questions and real page links. Signed in, the same spot opens the inside Kenny helper.
What it is
A free public lead-magnet quiz at /two-minute-quiz that tells a serious person two honest things in about two minutes: whether they are ready to start a real, buildable business right now, and which of our Ready-to-Launch businesses fits them best (a true TOP 3, ranked from the live Business Launch Directory catalog). It opens with an honest, high-standard intro (we are looking for serious people), then branches first on whether they already have a legal business: if they have an entity AND a plan for it, it routes them to grow what they have (/grow) instead of starting something new; if they have the entity but no plan, or no entity at all, it keeps them in the buildable-business flow. The rest of the questions score readiness (seriousness, time, budget, follow-through) and fit (how they like to work, who they want to serve, camera comfort, income type). Scoring is DETERMINISTIC logic, not AI, so it uses no credits and never meters. At the end it captures the person's name, email, and optional phone as a platform LEAD (the same lead pipeline every lead magnet uses, so it lands in the central admin leads inbox and the CRM), shows the readiness verdict and the top 3 businesses each linked into the Business Launch Directory, and points to the right next step: start the #1 fit with a free account (the fit rides into /signup as a saved idea) or grow the business they already have. No account is needed to take it.
What it is for
helping a brand-new visitor find out fast whether they are ready and which real buildable business fits them best, then capturing them as a lead and handing them the next step
How to use it
Take the free quiz at /two-minute-quiz (no account needed). In about two minutes it tells you whether you are ready to start a real buildable business and your true top 3 Ready-to-Launch businesses, ranked from the live directory. Scoring is deterministic logic, not AI, so it uses no credits. At the end it captures your details as a lead and points you to the right next step.