Pricing
No seats. No per-login fees. Every plan comes loaded with tokens, the currency of outcomes: posts, blogs, books, lead magnets, campaigns, pages. Use your tokens on whatever moves your business, and top up only when you need more.
One account. Multiple organizations. Unlimited ways to start free. See how tokens work →
Free, Ignite
500 tokens/mo
Start for nothing. Prove it to yourself.
1 org · 1 brand · top-ups at $0.02 per token
Idea explorers and first-time builders testing the platform.
Spark
2,500 tokens/mo
Launch your first idea.
1 org · 3 brands · top-ups at $0.018 per token
Solopreneurs, side-hustlers, and new founders launching one idea.
Most popular
Build
8,000 tokens/mo
Turn the side hustle into a business.
3 orgs · 5 per org brands · top-ups at $0.015 per token
Growing brands and multi-business builders scaling up.
Studio
20,000 tokens/mo
Run it like an operation.
10 orgs · 10 per org brands · top-ups at $0.012 per token
Established entrepreneurs, multi-brand operators, and agencies in growth mode.
Suite
60,000 tokens/mo
The whole platform, no limits.
Unlimited orgs · Unlimited brands · top-ups at $0.009 per token
Power users, agencies, and founders running multiple businesses or client accounts.
Suite + HootHire
100,000 tokens/mo
Run your business with AI agents.
Unlimited orgs · Unlimited brands · top-ups at $0.009 per token
Founders ready to run their business with AI agents, live from day one.
Every paid plan includes every free tool, plus its own monthly token allowance. Cancel any time.
Free tools
Almost everything on the platform has a free way in. Start with any of these, no card required.
Ala carte
Every product stands on its own, with its own free tier. No full plan required.
| Product | Free to start | Monthly | Annual (20% off) | Buy standalone |
|---|---|---|---|---|
| Goals → | Free time allocation + goal preview | $9/mo | $86/yr | |
| IdeaStoor → | Free unlimited idea card storage | $9/mo | $86/yr | |
| Checklist → | Free view of checklist structure | $12/mo | $115/yr | |
| Agent Engine → | Free expert prompt search | $15/mo | $144/yr | |
| Studio → | 1 free post a month | $29-$99/mo | $278-$950/yr | |
| Book Studio → | Free roadmap + outline + 1 sample chapter | $29-$49/mo | $278-$470/yr | |
| Lead Magnet + Offer Builder → | Free lead magnet plan + outline | $19-$39/mo | $182-$374/yr | |
| Pages → | Free template preview | $15-$49/mo | $144-$470/yr | |
| CRM → | Free lead inbox (25 contacts) | $19-$39/mo | $182-$374/yr | |
| Leads Finder → | Free demo search | $29-$99/mo | $278-$950/yr | |
| Email Automation → | 1 free AI-written email | $19-$49/mo | $182-$470/yr | |
| SMS Campaigns → | Free AI-written SMS drafts | $15-$39/mo | $144-$374/yr | |
| Presentation Builder → | 1 free 5-slide AI deck | $15-$25/mo | $144-$240/yr | |
| Brand Tools (QR + transcription) → | 1 free QR a month + transcript preview | $15/mo | $144/yr | |
| YouTube Transcriber → | Unlimited free transcripts, no login | $7 or $17 | per year | See plans → |
Standalone products are live. Buy any tool on its own and it comes loaded with its monthly tokens, credited to your wallet every billing cycle. A platform plan is still the fastest way to unlock everything at once.
Done For You builds and Work with Dee engagements are priced separately, person to person.
Questions
Tokens are the currency of AI actions on the platform. A social post, a blog draft, a book chapter, a campaign: each costs a small number of tokens, so you pay for outcomes instead of seats or logins. Every plan, including the free one, comes with a monthly allowance. See /tokens for exactly what things cost.
The Free Ignite plan is $0 forever and includes 500 tokens a month, the Discover roadmap, the Agent Engine prompt finder, an Offer Builder draft, a lead magnet plan, a book outline, and more. Almost every tool on the platform has a free way in, no card required.
Yes. Every product in the ala carte table above can be bought standalone, with its own free tier and its own monthly tokens credited to your wallet. A platform plan is simply the fastest way to unlock everything at once.
Yes, cancel whenever you like. The tokens already granted to your wallet stay yours through the paid period, so nothing you paid for disappears the moment you cancel.
Top up in seconds with a token pack, from $5 to $200, or upgrade to a plan with a bigger allowance. On paid plans unused tokens also roll over: Spark holds them 1 month, Build 2, Studio 3, and Suite has unlimited rollover.
Every plan and standalone product has an annual option at 20% off the monthly price. For example, Spark is $29 a month or $278 a year. You can start monthly and switch to annual later.