Brand & Identity

What it is

Where your brands live and everything about them is STORED (the Brand Studio stores, it does not create; creation tools live in their own products). Set the colors, fonts, voice, assets, and knowledge, then make the brand live. Every brand card (My Brands and the executive Brands page) and the brand space header carry a short member-written description, the member's own note so they remember what the brand is when they look at it (Add a description / Edit description inline, with the dictation mic, saved to the brand; distinct from the AI voice below). The Brand tab is a left-tabbed settings surface: Brand details (name, tagline, website re-detect, a Domains card that records EVERY web address connected to the brand: the primary comes from the Brand website field and up to 12 more domains can be added as neat rows with open and remove, saved with Save brand and shown on the brand cards as the primary domain plus a +N count; it is the brand's own record of its addresses, it does not buy domains or change DNS; every brand ALSO holds a reserved landing-page address at /b/<its handle>, live from the moment the brand exists with a clean reserved page carrying the brand's name until a real page takes it over, shown in the Domains card with a Reserved for you badge and on the cards of brands with no domain of their own; handles are unique per organization, so a duplicated handle belongs to the earliest brand and later ones show no reserved line, voice, custom writing rules), Brand colors, Brand fonts, Brand contact info (contact name, email, phone, website, address every tool can pull from), Brand social media (links on every major outlet, YouTube through Discord plus Other rows, with a per-platform icon look choice), Learn a style, Brand audience (define WHO the brand talks to, more than one audience allowed, saved free), and a Danger zone (archive or delete). UPLOAD A WEBSITE INTAKE FORM (at the top of Brand details): this brand can take its OWN filled intake form (Word, PDF, Markdown, or text) or a public Google Drive link, and it fills the brand's EMPTY details only (description, website, colors, fonts, voice) plus a saved brand brief in the Knowledge tab (tagline, positioning, audience, socials, anything the document states with no column); it NEVER changes the organization's Company Profile and NEVER overwrites anything the member already filled, passwords are scrubbed out before the model ever reads the text, and reading a form uses a few credits, refunded if it fills nothing. The Assets tab is the Brand Kit: logos, icons, photos, graphics, covers, and fonts, plus document shelves for approved designs that take images or PDFs: Sales Materials (flyers, sell sheets, pricing sheets, one-pagers), Employee Badges (approved badge and ID designs), Stationery (letterhead and stationery designs), and Email Signatures (approved signature designs). Every stored asset has a Copy share link action: anyone with the link can view the file and the link works for 7 days, so an approved design goes to a printer or client without giving account access. The Icons shelf has a free Make social icons generator (standard platform glyphs styled in the brand's colors, no AI, download as SVG or PNG, or save straight into Icons). The Fonts shelf carries the FONT GENERATOR (Dee, Sep 2 2026): members can still upload their own font files, and below the uploader sits Dee's licensed font library grouped into families, each previewed as an image set in the real face (the font files themselves never leave the server; they do their work inside generated graphics and logos). Members type their own words to preview any family in their text, then give families the EIGHT font roles designers expect: Title, Subtitle, Heading, Subheading, Section header, Body, Quote, and Caption (one font per role, so every design stays consistent). Heading and Body are required; the other six follow their fallbacks until set (Title follows Heading, Subtitle follows Subheading, Subheading and Section header follow Heading, Quote and Caption follow Body). A ninth role, Written signature, is a cursive face plus the member's name typed the way they sign it, shown wherever the platform signs for them (email signatures, letters, the author line). Save pairing writes the roles straight onto the brand's font tokens, the same fonts the studio's graphics render with (library families load their real files in the render engine). The Brand Details tab's Brand fonts section shows the SAME eight roles (one list per role, each carrying uploaded fonts, the font library, and the built-ins; an unset optional role reads Same as its fallback), so a pick in either place is one record, and the Logo Studio's Name typeface defaults to the chosen brand's heading font. A Suggest pairings button asks Kenny for three pairings chosen only from real available families with a one-line why each (uses credits, charged only when real suggestions come back). Read-only sections: Business Cards is a hybrid shelf: upload the cards you already have (images or PDFs) and see your saved Card Studio designs beside them; QR Codes the same way: upload your existing code images and see the tracked codes stored with this brand (new tracked codes are created and managed in the QR product at /qr/manage, never in the Brand Studio). Brands are platform-wide, never a Social Media Studio feature (Dee, Aug 8 2026), and they have ONE home (Dee, Aug 13 2026): My Brands (/brands) is the platform home, the list AND the create door (it lists every brand across ALL the member's organizations by default, Show: All organizations, the same set the AEP Brands page shows, never just the header's organization; the Show dropdown narrows to one organization as an explicit choice), and opening a brand there IS the Brand Studio editor (the same brand space the executive door at /empire/brands hosts; same records, so a change made through either door is the same change everywhere). The brand space now also carries the Folders and Connections rooms (social account connections live with the brand) and the brand page shows the Live or Draft state with the go-live button; a live brand opens the Social Media Studio (/social), which is one consumer of a live brand. The old Brand Studio at /studio redirects here. My Brands also shows brands that exist only in the executive portfolio / Org Design (pipeline units with no platform brand yet) in an In your executive portfolio section, each with a Pull from the AEP button that turns it into a real platform brand filed under its organization and linked back to its portfolio entry (a same-named existing brand just gets connected, never duplicated); pulling is free, no AI credits. MOVE THIS BRAND (Oct 2026, one button on every brand on My Brands, behind the three dots, and on the executive Brands page): it asks what you want to do. Make this brand its own organization creates a NEW organization named after the brand through the shared organization flow (you are its owner, it gets its portfolio tile, the plan's organization allowance applies), moves the brand in as its first brand, re-anchors the Org Design Cheat Sheet linked to that brand alone as the new organization's sheet, and fills the new Company Profile from the brand's facts, its logo files, icons and main logo, and its saved colors (logo files are copied, never uploaded again). The Brand colors tab has Pull colors from logo: the real colors of the brand's Brand Kit logos and icons, read on the server for free, ticked and placed into the six color slots. Move this brand under another organization re-homes it into one of your organizations or a new one you type. Both carry everything that belongs to the brand (brand kit, knowledge, documents, media, QR codes, social connections and campaigns, listening and pitches, brand contact card, brand profile with domains and socials, audiences, websites and landing pages with leads, CRM contacts tagged to the brand with notes and deals, goals with notes and files and the brand's financial goal, books, business plans, idea action plans, calendars, revenue sources, Proprietary IP, project budgets, AI sales agents with numbers, calls and conversations), re-file the portfolio card, refresh both PitchCloseAI mirrors, and leave you working as the destination organization with the brand active. Before anything happens the confirm lists what moves with live counts per record type and what stays (email lists, campaigns and automations stay with the organization; cheat sheets linking other brands stay and are named; teammates are invited again). Nothing is deleted, no AI runs, no credits.

What it is for

setting up the brand identity everything else runs on

How to use it

Go to /studio (Brand Studio), create a brand, add its website so colors, fonts, and voice detect automatically, then make it live to unlock the Social Media Studio.

What it is

One tap turns any Studio graphic or Brand Kit image into a transparent PNG: the subject is cut out and everything behind it becomes see-through, ready to layer onto any design. It runs right in the member's browser (a one-time model download the first time, then fast), shows a checkerboard preview with a Cutout vs Original toggle, and never touches the original image. The member can download the transparent PNG or save it into their brand media as a new asset to reuse in posts. Free to use. Find it in Write Post's Upload lane and in the three-dot menu on any image in the Brand Kit.

What it is for

making layered, professional graphics from any image without design software

How to use it

On any post graphic (Posts tab in /social) or Brand Kit image, tap to cut the subject out into a transparent PNG right in your browser. Download it or save it to your brand media. Free.

What it is

A real naming studio, not a plain word list. Describe whatever you are naming in your own words, or drop in a single word, a number, or a short phrase, by typing or by talking with the microphone (long dictated descriptions are welcome), and TELL it what you are naming with the kind dropdown next to the Name it button: a business, a brand, a product, an event or occasion, a podcast or show, or an app (or let Kenny decide from your words). Business, brand, product, podcast, and app names come back short and brandable using real naming moves (coining new words, blending two words, -ly endings, playful suffixes, tiny words like get or the, backward spellings, borrowing evocative words from outside the industry), while event and occasion names come back as natural multi-word titles. OWNABLE IS THE POINT: the run keeps regenerating against the taken list until MOST names have their .com available, the list shows the ownable names first and by default only them, and names whose web address is taken sit behind a 'show the taken ones' fold as inspiration only. Every generated name is screened against registered trademarks when the screening connection is on: names with an exact active conflict are quietly replaced, and a name that merely resembles a mark in an unrelated industry shows a small caution flag. Screening reduces risk, a trademark attorney clears a name; the tool never claims a trademark is available, only that no active conflicting mark was found in our search. This is the name maker, not the domain search: every name comes back with its .com checked and its trademark verdict shown right on the row, you can save a shortlist (each saved name shows its screening status and a Check the domain link to /domains), compare your top three, and claim the name and domain in one motion. Every run mixes name types on purpose (real evocative words, two real words joined, coined inventions, tiny phrase names) and several names in every run visibly connect to the member's own context clues. PAID members also get Why this name on every result: tap it and the studio explains which naming move built that name and how it connects to their description (a small metered action, metered silently); guests and free members get the list without the reasoning. While a run cooks, Kenny dances on the page and says what the wait is buying. Free to run. Every search is saved WITH its full list of generated names: reopening a past search (from /names or the My Names shelf) brings those exact names back instantly, free, no regeneration, with availability as of that run and a live re-check whenever a name is claimed. A Generate more names button under any results runs a fresh batch on the same brief, telling the engine which names are already on screen so the new ones never repeat the old, and adds them under the list.

What it is for

naming (or renaming) a business, brand, product, event, or anything else with a name that can actually be owned online

How to use it

Describe what you are naming at /names (type or talk), get brandable names with their .com checked, save a shortlist, compare your top three, and claim the name and domain in one motion. Free.

What it is

Real vector logos in your colors: wordmarks, monograms, badges, and an AI emblem built by a symbol-construction engine (a fresh creative angle and shape vocabulary every run, 17 pickable emblem moods with Surprise me as default, cliche marks banned, every mark reads in one color). A Name typeface select adds the licensed brand font library, every font previewed in itself before choosing and embedded inside the downloaded SVGs. Designing is free; one small credit unlock downloads SVG, transparent PNG, and favicon sizes. When you have picked THE one, the full logo package delivers every lockup (horizontal and vertical, with and without your tagline, in your colors plus all-black and all-white) as SVG, PNG, JPG, PDF, and EPS, with a complete favicon and app icon set, in one zip. Already have a logo? Upload the PNG or JPG you own, confirm ownership (recorded with the order), and the same full package is rebuilt faithfully around your existing mark. A Premium AI Emblem option designs a sophisticated, one-of-a-kind symbol with the platform's flagship image model (Nano Banana Pro), art-directed from the business name, what it does, the chosen emblem mood, and the colors. It joins the set, can carry the full logo package, and uses credits per emblem for members (charged only on success, auto-refunded on failure); the vector wordmarks and monograms stay free to design.

What it is for

giving the business a real logo in real file formats

How to use it

At /logo, describe the business and pick two colors to design wordmarks, monograms, a badge, and an AI emblem. Designing is free; a small credit unlock turns on downloads, and the full package delivers every lockup and file format. Already have a logo? Upload it to rebuild the package around your mark.

What it is

Search a domain and claim it. No name yet? The name generator at /names feeds straight into it. The domain is registered in the member's name through our domain partner. When the platform registrant inbox is switched on (DOMAIN_REGISTRANT_EMAIL), the registry's one-time email verification comes to our team and we handle it, so the member never gets an email from the partner; otherwise the member gets one verification email from Vercel, our domain partner, and must click it within 15 days or the registry pauses the domain. A member can ask any time to have the registry contact email switched to their own address.

What it is for

naming a business and getting its web address

How to use it

Search a domain at /domains and claim it at the live registrar price. No name yet? The generator at /names feeds straight into it.

What it is

Professional email on your own domain: pick a mailbox provider (Google Workspace, Zoho Mail, Microsoft 365, Proton Mail; no affiliations) and the platform writes the mail DNS records onto your domain in one click.

What it is for

getting a you@yourdomain.com email address without touching DNS

How to use it

At /email, pick a claimed domain and a mailbox provider (Google Workspace, Zoho Mail, Microsoft 365, or Proton Mail), and one click writes the mail DNS records onto your domain.

What it is

Manage every domain in your account: renewal dates, one-tap renewals, DNS records (view, add, remove), point the domain at any website, and transfer domains in from another registrar with your auth code.

What it is for

managing, renewing, pointing, and transferring your domains

How to use it

At /my-stuff/domains, manage every domain: renewal dates, one-tap renewals, DNS records, pointing a domain at a website, and transferring a domain in with its auth code.

What it is

A free professional email signature: fill in your details, pick a signature style (six designed families from crisp Corporate to fun Creative, plus the four basic layouts) and brand color, then copy and paste it into Gmail, Outlook, Apple Mail, or Yahoo. No photo? A monogram avatar in the brand color keeps it looking finished. The basic layouts and Corporate need no account; a free account unlocks the other designed styles and the dynamic signature (brand banner, social buttons, headshot and logo together, Book a call button) and saves signatures to My Products. Members whose brand sets the Written signature font role (face plus signed name, on the brand's Fonts shelf) get an Include my written signature toggle that draws their signature as a hosted image above the name block. No credits ever.

What it is for

looking professional in every email sent

How to use it

At /signature, fill in your details, pick a signature style and brand color, then copy and paste it into Gmail, Outlook, Apple Mail, or Yahoo. The basic layouts and Corporate need no account; a free account unlocks the designed styles.

What it is

Design a premium, print-ready business card in the Card Studio (/business-card-generator/studio): pick one of the 17 professional design styles (each with a visual preview), choose a marketing card (big headline plus supporting line) or a real contact card (name, title, company, phone, email, website, address, every line set EXACTLY as typed and nothing invented), keep the style's full artwork or set one exact solid background color with a hex picker, use a clean typography card or upload your own logo, product, or photo as the hero (blended in, never pasted flat), and add a back: your contact details, or a basic-color back carrying your QR code (one of your saved trackable QR codes or an uploaded image, placed pixel-perfect so it always scans). Fronts come in 1 or 2 options, sized to trim to a standard 3.75 x 2.25 card. Every design saves automatically to My card designs (grid or rows view, zoomable previews). Designing and previewing are free with the member's credits (quiet metering); the print-ready download is a flat one-time unlock per design, one price for a one-sided card and one for a double-sided card, both set by the admin on /admin/revenue (Business card unlocks box), never credits. An unlocked design stays unlocked forever with free re-downloads, and the deliverable is the full-resolution file plus a 300 DPI print PDF with bleed that any print shop accepts. Unlocked designs can also be ordered as real printed cards from inside the studio: pick 50, 100, or 250 cards and a paper, see one live price with printing and shipping included, pay through Stripe, and the order ships from our print partner, with honest order status tracked under Your print orders in the studio. Guests can set a card up on the studio page and create a free account to generate it, with their setup carried through signup. Designs draw on the member's credit balance quietly; when credits run out, top up on My Account or upgrade.

What it is for

getting a professional business card designed and printed for a new business

How to use it

Design a print-ready card in the Card Studio at /business-card-generator/studio: pick a style, choose a marketing or contact card, set the background, add your logo or photo, and add a back with your details or a QR code. Designs save to My card designs.

What it is

Design a branded greeting card in the Greeting Card Studio (/greeting-card-generator/studio): pick an occasion (birthday, thank you, congratulations, holiday, encouragement, or a custom occasion the member names), pick one of 4 layout styles, and the 5 x 7 card front is built DETERMINISTICALLY from the member's brand kit (their saved colors, fonts, and logo; same design in, same card out, no image model). The words are always the member's own: they type or dictate the front line and the inside message. One optional metered AI assist drafts or polishes the inside message in their voice from a short brief (metered in credits silently, auto-refunded if the draft fails); writing it yourself is free. Saving is free and renders print-ready files: a 300 DPI front PNG, inside PNG, and a two-page 5 x 7 print PDF any print shop accepts, stored with the brand's assets for free re-download. Guests can try the whole designer against the platform demo brand and create a free account to save. Ordering printed cards through the platform is coming; it is NOT available yet, so never promise it.

What it is for

sending branded greeting cards to customers, clients, and supporters for any occasion

How to use it

In the Greeting Card Studio at /greeting-card-generator/studio, pick an occasion and a layout, and the 5x7 card front builds from your brand kit. Your words are always your own (type or dictate the front line and inside message); one optional AI assist polishes the inside message (uses credits). Saving is free and renders print-ready files stored with your brand.

What it is

Human-realistic photos and graphics for a brand, in batches, saved to the Brand Kit (Dee's product, Sep 24 2026; members need 10 to 60 images per brand for websites, books, lead magnets, and social). Its own product (one-home law): the public door is /brand-photos, the member studio is /brand-photos/studio (My Photos in My Products, /my-stuff/brand-photos, walks there), and the Brand Kit's Photos and Graphics shelves only DISPLAY what was saved, with a Generate photos door on each shelf that opens the studio with that brand selected (Photos opens the Generate lane, Graphics opens the Stock lane). Two lanes. GENERATE: the member types or dictates a description (the one dictation mic in the studio), picks a style (photorealistic photo, lifestyle photo, product shot, illustration, or flat graphic; the engine prompt adapts per style), a shape (square 1:1, wide 16:9, tall 9:16, landscape 4:3, portrait 3:4), a batch of 10 or 15, and a Use my brand toggle (on by default) that reads the brand's voice and palette from the brand row, its tagline from the resolved brand profile, and its audience and what-we-do from the linked Org Design Cheat Sheet (the AEP is the source of truth), confirms (no price shown, per the July 23 law), and the batch runs on the platform's image engine (the premium Gemini image model in chunks of four, or the Ideogram / Flux / OpenAI / Stability fallback chain when no Gemini key is set), each image made durable in the platform's storage. The result grid has per-image Save to Photos, Save to Graphics, Download, and Discard, plus Save all to Photos and Save all to Graphics. STOCK: a search box over Pexels, Unsplash, and Openverse (commercial-use filter) with the shape select; every result shows the photographer (linked) and the source, and has Save to Photos and Save to Graphics. A Saved-to-this-brand strip at the bottom shows the latest images on the two shelves with a door to the Brand Kit. METERING (Dee's law): a batch is charged quietly BEFORE the engine runs (brandPhotoBatch10 or brandPhotoBatch15, bundle rates stepping down from the per-image premium price like premiumImageBatch4), every image that fails inside the batch refunds its pro rata share of the bundle, a batch that returns nothing refunds in full, a short balance answers with the top-up door, and admins never meter. Saving a generated image is free (the batch paid). Saving a stock photo meters once per photo (brandPhotoStockSave, a licensed-use record) and refunds if the save fails; searching stock is free. Generated saves carry source AI_GENERATED with the style, shape, and batch in meta; stock saves carry source STOCK with the photographer, profile link, provider, and a ready attribution line in meta so the credit travels with the file (Pexels and Unsplash terms; Unsplash's download endpoint is pinged on save). Honesty laws coded into the prompt: no real person's likeness, no real logos or trademarks, no prices, statistics, testimonials, or claims in the image, no words unless the member asked for a graphic with exact words. Phase one uses free stock only; Adobe Stock is a later license decision and is never promised.

What it is for

getting the dozens of on-brand, human-realistic photos and graphics a website, a book, a lead magnet, or a social calendar needs, without a photo shoot

How to use it

In the Brand Photo Studio at /brand-photos/studio, pick a brand, describe the picture (type or dictate), choose a style, a shape, and 10 or 15 images, keep Use my brand on to pull the brand's voice, audience, and colors from your executive portfolio, confirm, and save the keepers to the Brand Kit's Photos or Graphics shelf (uses credits; images that fail are refunded on their own). The Stock photos lane searches Pexels, Unsplash, and Openverse with the photographer's credit; saving a stock photo uses credits once per photo, searching is free.