Everything on the platform, explained.

What it is

Kenny's front door for anyone who does not yet know how the platform helps them. The visitor tells Kenny their idea or what they want to do (type or talk, no account needed), and Kenny gives a warm honest read of it, places them on the same seven-step member journey the inside uses (Idea, Goals & Plan, Products, Brand, Marketing, Sales, Outcomes & Impact), walks stage by stage through how the real tools help (IdeaStoor, the Goal Engine, the Offer Builder, the naming engine, the Studio and Lead Magnet Studio, Get Paid and the CRM, the results dashboard), and asks where they want to start. The whole exchange is saved as a Kenny seed: after the free signup, Kenny already knows their idea, their situation, and the stage they chose, on every surface, and the roadmap imports into Goals. Members who use it get the exchange added to their Kenny thread and a direct door to the chosen stage's tool.

What it is for

showing a new visitor exactly how the platform helps their specific idea, stage by stage, and carrying that conversation into their account

How to use it

Go to /discover and tell Kenny your idea or what you want to do, by typing or talking, no account needed. He gives an honest read, places you on the seven-step journey, and walks stage by stage. The whole exchange carries into your free account.

What it is

A public page where anyone can meet Kenny and have a real conversation with him in the center of the page, by typing or by tapping the mic and speaking, with an optional read-aloud so Kenny answers out loud. It reuses the same outside Kenny brain, introduces who Kenny is (the friendly, honest AI guide who helps find a business idea, launch the one you have, and make sense of money), and carries the conversation into a free account with a Get started button.

What it is for

anyone who wants to meet or try Kenny before signing up, or who would rather talk than click around

How to use it

At /meet-kenny, meet Kenny and talk to him right on the page by typing or speaking, with an optional read-aloud. Get started carries the conversation into a free account.

What it is

Storm your ideas and bring them to life, with milestones and tasks tracked there.

What it is for

turning a strategic initiative or idea into tracked work

How to use it

At /my-ideas, storm your ideas and bring them to life, with milestones and tasks tracked there. Unleashing an idea creates a plan that syncs both ways with My Idea Plans.

What it is

The plans behind the ideas a member is unleashing. Each plan is born when they store an idea on IdeaStoor and hit Unleash, and the same plan lives on both platforms: target date, progress, milestones, and tasks with due dates, with checkboxes that sync both ways (checking a task here updates IdeaStoor too).

What it is for

seeing and working every unleash plan's milestones, tasks, and due dates in one place, synced live with IdeaStoor

How to use it

At /my-stuff/idea-plans, see and work every unleash plan's milestones, tasks, and due dates; checking a task here updates IdeaStoor too.

What it is

The working idea validation tool at /idea-validator. The free front door is a Kenny conversation right on the page, no account: describe the idea (speak or type), answer three sharp follow-ups (who it is for, would anyone pay, how you would reach people), and get an honest validation snapshot: a verdict band (looks promising / needs sharpening / high risk as described) plus the 2-3 biggest open questions, never an invented statistic. Creating a free account unlocks the FULL validation report generated from that conversation plus a short form (target customer, price point idea, reach plan, what exists already): the idea restated sharply, who it is really for, demand signals to check this week, a competition and alternatives read, the exact willingness-to-pay test to run, risk flags, a go / rework / drop leaning with reasoning, and the next 5 steps deep-linked on the platform. Every report saves to My Stuff (My Validations at /my-stuff/idea-validator). Each report uses one of the plan's monthly allowance (Free 1, Spark 2, Build 3, Studio 4, Suite 5, Suite+HootHire 6); after that a report costs 200 tokens. Pairs with the Business Failure Analysis: this judges the idea itself, that one reads your overall odds.

What it is for

the person with an idea who wants to know it is worth building before spending time or money on it

How to use it

At /idea-validator, tell Kenny the idea and answer three sharp follow-ups to get an honest snapshot, no account. A free account unlocks the full report, and each report saves to My Validations.

What it is

36 researched market gaps where demand is proven and nobody is serving it, spanning consumer niches and a full healthcare set, right inside the Idea Marketplace (product home /ideas?view=blindspots, public sales page /blind-spot-index): audience, evidence, exactly what to build, formats, and pricing. Included with Studio and Suite plans; members on Free, Spark, or Build unlock the full index once for $99 (or 1,200 tokens), right on the lock itself. Owners can pull live search volumes per gap (40 tokens, cached a day for everyone) and storm any gap straight into their idea list.

What it is for

finding a market gap worth building into before the crowd arrives

How to use it

Open the Blind Spot Index at /ideas?view=blindspots for 36 researched market gaps with the audience, evidence, what to build, formats, and pricing. Included with Studio and Suite; others unlock it once.

What it is

Browse vetted business ideas with startup costs, timelines, and viability scores. Every idea has three doors: start free, get help setting it up, or done for you. A Browse by list entry point up top opens curated idea lists (see idea-lists).

What it is for

finding the right business idea and the right way to execute it

How to use it

At /ideas, browse vetted business ideas with startup costs, timelines, and viability scores. Every idea has three doors: start free, get help setting it up, or done for you.

What it is

Curated Idea Lists are saved filters over the marketplace, each with its own SEO landing page at /ideas/lists/<slug> and a live idea count. Grouped as Curated (AI Startup Ideas, B2B SaaS, Micro-SaaS, Online Business, Dropshipping, Side Hustles, Fintech, Business Ideas for Women, Low Investment, Passive Income, Coaching, Print-on-Demand, Amazon FBA, YouTube, Podcast, Wedding, Gaming, Cybersecurity, Social Impact, Elderly Care, Sustainability, Luxury, Wellness, Interior Design, Bookkeeping, Virtual Assistant, Mobile App, Blockchain, Agriculture), By Demographic (college students, retirees, introverts, developers, teachers), By Budget (zero-cost, under $100, under $1,000, low overhead, high profit low investment, million dollar), By Industry (food, food truck, real estate, beauty, fitness, cleaning), and By Location (home-based, work from home, digital nomad, small town, part-time, solo). The full menu lives at /ideas/lists; each list also appears as chips in the /ideas filter sidebar.

What it is for

browsing business ideas by a ready-made theme instead of building the filter by hand

How to use it

At /ideas/lists, open a curated Idea List (a ready-made saved filter) by theme, demographic, budget, industry, or location, each with its own landing page and live count.

What it is

The bridge from browsing to building: every idea page has a Customize this idea to me button that explains the path (free account, the idea stored as YOURS forever, and Kenny rewriting Dee's proven Unleash an Idea checklist around that specific idea) and carries the idea into signup. Signed-in members get the idea saved automatically and are pointed to Kenny on the dashboard.

What it is for

turning a marketplace idea into the member's own idea with a path customized to it

How to use it

On any idea page, tap Customize this idea to me to store it as yours and have Kenny rewrite Dee's Unleash an Idea checklist around that specific idea.

What it is

Kenny leads a goal-setting conversation (money targets across timeframes from next month to 10 years, the 6 month and 5 to 10 year picture, real hours per week, and career, business, life, and community goals), then turns it into structured goals the member confirms: each with a category, a timeframe, a concrete target, and a date, tracked with milestones, strategies, and outcomes. Signed-in members land in the Goal Engine command center at /my-stuff/goals (inside the My Stuff shell, with the sidebar): KPI stat cards (active goals, on track, hours invested, spent toward goals), a goal health strip with progress rings and status, a next-moves panel, the Goal Studio creation flow, and Kenny in a collapsed drawer. Visiting /goals redirects a member there; logged out, /goals stays the porch chat front door.

What it is for

setting realistic, trackable goals and measuring success against them

How to use it

On /goals, Kenny leads a goal-setting conversation (money targets across timeframes, your real hours, and career, business, life, and community goals). Tap Lock in my goals to turn it into structured goal cards you confirm and edit before anything saves. Signed-in members land in the command center at /my-stuff/goals.

What it is

Map where your hours go and free up time to work on this.

What it is for

anyone who is not sure they have the time to start

What it is

A step-by-step system for what to set up, start, launch, or scale, in the right order. The core path is Dee's Unleash an Idea master checklist (Idea, Goals, Products, Brand, Marketing, Sales, Outcomes & Impact): Kenny tailors a copy to the member's idea during their idea conversation, or they start the standard copy themselves from the checklist dashboard. Goals come right after the idea, because success tracking measures against them. The public front door for someone who wants to start a business but does not know the steps is /start-a-business-checklist, a sales page that lays out the ordered path and sends them to signup (next=/checklist/dashboard).

What it is for

starting or scaling a business with the right steps in order

How to use it

Start the Unleash an Idea checklist from /checklist/dashboard, or let Kenny tailor a copy to your idea during your idea conversation. Work it at /checklists/unleash-an-idea; each step is a concrete action in the right order.

What it is

The honest, source-cited answer to why businesses fail (BLS, SBA, Federal Reserve, CB Insights): real survival rates by year and industry, the ranked causes, and the financial early-warning thresholds, written for a total beginner and solid for a startup-savvy reader. A free Kenny intro reads a rough failure-risk band from a few plain-language answers, no account needed. Signing up unlocks the full deliverable: three interactive tools (Quick Check, a 10-factor weighted Risk Score, and a 5-calculator Diagnostic covering runway, customer concentration, CAC/LTV, product-market fit, and debt/receivables), every RED flag paired with its specific fix, plus an Excel workbook of all three. Each full analysis uses one of the plan's monthly allowance (Free 1, Spark 2, Build 3, Studio 4, Suite 5, Suite+HootHire 6); beyond that one more costs 300 tokens.

What it is for

the person with an idea who is afraid to start, and any founder who wants a data-backed read on their own risk before or while launching

How to use it

At /business-failure-analysis, a free Kenny intro reads a rough risk band. A free account unlocks the full deliverable: Quick Check, a weighted Risk Score, and a five-calculator Diagnostic, plus an Excel workbook.

What it is

A full business plan drafted from live research (your market, real competitors, realistic numbers, your state's specific licensing), structured for whoever will read it (bank, investor, landlord, grant, franchise), then edited, saved, and printed by you with a cover page and table of contents. Keep several plans and attach your own files (a floor plan, permits, quotes) to each. 300 tokens per draft, refunded automatically if it fails. A guest who fills the intake and hits Draft is walked through the free-account gate with their answers kept (uyi:businessPlanSeed in the browser), and the draft runs automatically right after signup, paid from the signup starter tokens and saved to the new account. A business plan is one TYPE of plan under My Plans (/my-stuff/plans), the typed home that also holds idea action plans and goal plans.

What it is for

anyone who needs a real business plan for a bank, landlord, investor, or their own clarity

How to use it

At /businessplan, fill the intake and pick who the plan is for (bank, investor, landlord, grant, franchise, or yourself). It drafts a full plan from live research for 300 tokens, then you edit, save, attach files, and print it.

What it is

Scan the real competitors for a business in any city: live listings and reviews turned into a ranked report with gaps and a positioning play.

What it is for

knowing the local competition before starting or growing a local business

How to use it

At /competitor-scan, enter a business type and city to pull the live Google Maps competitors and get a ranked market report with gaps and a positioning play.

What it is

Find the expert you need and build a MASTER It prompt to do the work.

What it is for

anything that needs strong AI prompting to get done well

How to use it

At /agentengine, find the expert you need and build a MASTER It prompt to get the work done well.

What it is

Turn an idea into working software. From /my-ideas, Build the software sends the idea over and you arrive signed in with it already loaded as a draft MVP.

What it is for

turning an idea into a real software MVP without being technical

How to use it

From /my-ideas, Build the software sends your idea to MVP My Ideas and you arrive signed in with it loaded as a draft MVP.

What it is

The browsable library of every published starter course at /courses: 6-lesson courses built on real ideas from the marketplace, each with its lesson count, length, and price on the card. Lesson 1 of every course is free to try. Buy courses one at a time (one-time purchase, yours forever) or open the whole library with the $77/mo All-Access Courses membership. Everything you own or start lands on the My Courses dashboard at /my-stuff/courses with your progress saved lesson by lesson and a Continue button back into the player.

What it is for

learning exactly how to start a specific business idea, lesson by lesson, and keeping every course you own in one dashboard

How to use it

At /courses, browse 6-lesson starter courses built on real ideas. Lesson 1 is free; buy a course one at a time or open the whole library with the All-Access membership. Progress saves to My Courses.

What it is

Plan any event piece by piece, even a first one. Say or type what you are planning (or pick from about 30 event types: round table, golf tournament, think tank, hot seat, conference, retreat, wedding, birthday, baby shower, repast, and more) and get a real plan: the vision in plain words, every piece grouped by category (venue, guests, program, food and drink, vendors, budget, promotion, day-of roles), and a backwards timeline counted from the event date. The first plan is the free public teaser, no account needed, and a free account can keep that one plan. The FULL experience comes with the Studio plan and up (Dee's plan matrix): creating saved events in My Events (/my-stuff/events, a full command center per event with a toggleable checklist, dated timeline, budget lines, venue and vendor notes, and a promotion tab that hands off to the Social Media Studio and Pages) and the metered Plan it deeper, which runs live cited research: venue categories in their city, where to shop, where to print promotions, and the fully dated workback calendar. Event types with a matching pricing calculator (round table, golf tournament, hot seat, conference) show a Price it link.

What it is for

planning any event start to finish (and running events as a business), from golf tournaments and round tables to weddings and memorials

How to use it

At /event-planner, say or pick what you are planning and get a real plan: every piece by category, a starter budget, and a backwards timeline. The first plan is free; the full experience comes with the Studio plan and up.

What it is

Find, plan, and build a lead magnet in three steps. /lead-magnet is public: the idea search runs free before signup (type what you do, get 2-3 tailored lead magnet ideas, the rest unlock with a free account). Signed in, the delivery plan is free (the opt-in form lives on a landing page built with Pages, follow-up runs through email marketing) and generating the finished lead magnet costs 1,000 tokens (covered by Spark's monthly tokens).

What it is for

attracting leads with a free resource

How to use it

At /lead-magnet: step one finds your lead magnet idea, step two plans the delivery free (a landing page plus email follow-up), and step three creates the finished magnet for 1,000 tokens.

What it is

Design the paid offer people actually buy.

What it is for

packaging a service or product into an offer

How to use it

At /offer-builder, define exactly what you sell, for whom, at what price, and why now. A sharp offer is the fix for a store that just sits there.

What it is

Write a real book two ways: bring your own material (paste or dictate memories, notes, a talk, any length) or start from just an idea or topic and the engine invents the content. Either way you run a short hybrid intake first (a few structured fields plus AI questions tailored to your book) so it is specific, not generic, then generate a publish-ready book in chapters. Edit it like a notepad with a mic on every box plus per-chapter Regenerate, Add to, and AI polish (or one-click Polish whole book, bundle priced at 20 per box capped at 150 tokens), insert a new page between any two (blank is free; AI-drafts it from the surrounding content for 100 tokens), and Illustrate this content draws art matching any page's words (60 tokens, kept in a per-page gallery, shown beside the words in the preview and included in exports; great for children's books). A Publishing step sets the book details (author, publisher plus address/email/website that flow onto the copyright page, copyright year, ISBN), the trim size, front/back matter in true publishing order (auto table of contents, auto-drafted copyright page, disclaimer, introduction, acknowledgments, references, about the author, CTA page, each with a friendly Write-a-draft button that drafts it from your book for 25 tokens), a back cover (AI-drafted blurb for 50 tokens or dictate your own, back art generated or uploaded, an ISBN barcode block in publishing exports, and the spine line auto-built from title and author), plus running heads and book-grade page numbering (roman numerals up front, arabic in the body, folios dropped on title, copyright, and chapter openers). The live page-by-page preview is docked beside the editor and clicking any page opens the whole book full screen. Upload your own cover, generate cover art, or edit the cover art prompt and generate straight from it (60 tokens); EVERY cover ever generated, uploaded, or typeset is kept in a Your covers gallery on the book, and one click makes any of them the active cover (regenerating adds, never deletes). Smart title typesetting puts the title, subtitle, and author name on textless art: the free scrim typeset with a live preview, or AI typeset (Nano Banana Pro, 60 tokens, refunded if it fails); free typesets re-render automatically when the title changes, and stale AI typesets get an honest re-typeset nudge. Then download as Word, EPUB (covers, illustrations, and matter included), or Markdown, with true device downloads for every cover and illustration. Books save to the account and reopen from My Stuff with everything intact.

What it is for

writing and publishing a book to build authority or a lead funnel, whether you have material or only an idea

How to use it

Go to /book (Book Studio) and pick a mode: bring your own material or write from an idea. Run the short intake, generate, then edit it like a notepad, design a cover, and export to Word, EPUB, or Markdown.

What it is

AI-designed, on-brand decks for sales, onboarding, or HR.

What it is for

presenting an idea, pitch, or training

How to use it

At /presentation, generate an AI-designed, on-brand deck for sales, onboarding, or HR.

What it is

Where your brands live: set the colors, fonts, voice, assets, and knowledge, then make the brand live. The Brand tab also holds the brand's Contact info card (contact name, email, phone, website, address), saved once per brand so every tool can pull it, starting with the press release generator's media contact.

What it is for

setting up the brand identity everything else runs on

How to use it

Go to /studio (Brand Studio), create a brand, add its website so colors, fonts, and voice detect automatically, then make it live to unlock the Social Media Studio.

What it is

One tap turns any Studio graphic or Brand Kit image into a transparent PNG: the subject is cut out and everything behind it becomes see-through, ready to layer onto any design. It runs right in the member's browser (a one-time model download the first time, then fast), shows a checkerboard preview with a Cutout vs Original toggle, and never touches the original image. The member can download the transparent PNG or save it into their brand media as a new asset to reuse in posts. Free to use. Find it under any post's graphic on the Posts tab and in the three-dot menu on any image in the Brand Kit.

What it is for

making layered, professional graphics from any image without design software

How to use it

On any post graphic (Posts tab in /social) or Brand Kit image, tap to cut the subject out into a transparent PNG right in your browser. Download it or save it to your brand media. Free.

What it is

A real naming studio, not a plain word list. Describe whatever you are naming (a business, a brand, a product, an event, even a party) in your own words, or drop in a single word, a number, or a short phrase, by typing or by talking with the microphone. It invents short, brandable names using real naming moves: coining new words, blending two words, -ly endings, playful suffixes, tiny words like get or the, backward spellings, and borrowing evocative words from outside the industry. It leans toward invented names on purpose, because those are the ones whose .com is still free to own. This is the name maker, not the domain search: every name comes back with its .com checked, you can save a shortlist and compare your top three, and claim the name and domain in one motion. Free.

What it is for

naming (or renaming) a business, brand, product, event, or anything else with a name that can actually be owned online

How to use it

Describe what you are naming at /names (type or talk), get brandable names with their .com checked, save a shortlist, compare your top three, and claim the name and domain in one motion. Free.

What it is

Real vector logos in your colors: wordmarks, monograms, badges, and an AI emblem built by a symbol-construction engine (a fresh creative angle and shape vocabulary every run, 17 pickable emblem moods with Surprise me as default, cliche marks banned, every mark reads in one color). A Name typeface select adds the licensed brand font library, every font previewed in itself before choosing and embedded inside the downloaded SVGs. Designing is free; one small token unlock downloads SVG, transparent PNG, and favicon sizes. When you have picked THE one, the full logo package delivers every lockup (horizontal and vertical, with and without your tagline, in your colors plus all-black and all-white) as SVG, PNG, JPG, PDF, and EPS, with a complete favicon and app icon set, in one zip. Already have a logo? Upload the PNG or JPG you own, confirm ownership (recorded with the order), and the same full package is rebuilt faithfully around your existing mark. A Premium AI Emblem option designs a sophisticated, one-of-a-kind symbol with the platform's flagship image model (Nano Banana Pro), art-directed from the business name, what it does, the chosen emblem mood, and the colors. It joins the set, can carry the full logo package, and costs 60 tokens per emblem for members (charged only on success, auto-refunded on failure); the vector wordmarks and monograms stay free to design.

What it is for

giving the business a real logo in real file formats

How to use it

At /logo, describe the business and pick two colors to design wordmarks, monograms, a badge, and an AI emblem. Designing is free; a small token unlock turns on downloads, and the full package delivers every lockup and file format. Already have a logo? Upload it to rebuild the package around your mark.

What it is

Search a domain and claim it. No name yet? The name generator at /names feeds straight into it.

What it is for

naming a business and getting its web address

How to use it

Search a domain at /domains and claim it at the live registrar price. No name yet? The generator at /names feeds straight into it.

What it is

Professional email on your own domain: pick a mailbox provider (Google Workspace, Zoho Mail, Microsoft 365, Proton Mail; no affiliations) and the platform writes the mail DNS records onto your domain in one click.

What it is for

getting a you@yourdomain.com email address without touching DNS

How to use it

At /email, pick a claimed domain and a mailbox provider (Google Workspace, Zoho Mail, Microsoft 365, or Proton Mail), and one click writes the mail DNS records onto your domain.

What it is

Manage every domain in your account: renewal dates, one-tap renewals, DNS records (view, add, remove), point the domain at any website, and transfer domains in from another registrar with your auth code.

What it is for

managing, renewing, pointing, and transferring your domains

How to use it

At /my-stuff/domains, manage every domain: renewal dates, one-tap renewals, DNS records, pointing a domain at a website, and transferring a domain in with its auth code.

What it is

A free professional email signature: fill in your details, pick a signature style (six designed families from crisp Corporate to fun Creative, plus the four basic layouts) and brand color, then copy and paste it into Gmail, Outlook, Apple Mail, or Yahoo. No photo? A monogram avatar in the brand color keeps it looking finished. The basic layouts and Corporate need no account; a free account unlocks the other designed styles and the dynamic signature (brand banner, social buttons, headshot and logo together, Book a call button) and saves signatures to My Stuff. No tokens ever.

What it is for

looking professional in every email sent

How to use it

At /signature, fill in your details, pick a signature style and brand color, then copy and paste it into Gmail, Outlook, Apple Mail, or Yahoo. The basic layouts and Corporate need no account; a free account unlocks the designed styles.

What it is

Design a premium, print-ready business card in the Card Studio (/business-card-generator/studio): pick one of the 17 professional design styles (each with a visual preview), choose a marketing card (big headline plus supporting line) or a real contact card (name, title, company, phone, email, website, address, every line set EXACTLY as typed and nothing invented), keep the style's full artwork or set one exact solid background color with a hex picker, use a clean typography card or upload your own logo, product, or photo as the hero (blended in, never pasted flat), and add a back: your contact details, or a basic-color back carrying your QR code (one of your saved trackable QR codes or an uploaded image, placed pixel-perfect so it always scans). Fronts come in 1 or 2 options, sized to trim to a standard 3.75 x 2.25 card. Every design saves automatically to My card designs (grid or rows view, zoomable previews, real file downloads). Guests can set a card up on the studio page and create a free account to generate it, with their setup carried through signup. Designs draw on the member's token balance quietly; when tokens run out, top up on /tokens or upgrade.

What it is for

getting a professional business card designed and printed for a new business

How to use it

Design a print-ready card in the Card Studio at /business-card-generator/studio: pick a style, choose a marketing or contact card, set the background, add your logo or photo, and add a back with your details or a QR code. Designs save to My card designs.

What it is

Create on-brand posts, graphics, blogs, and video covers for your live brand, plan them on a calendar loaded with every holiday plus your own dates (birthday, business anniversary, custom dates), and auto-post them. The generator's Quote Post mode makes motivational quote posts the easy way: say or type a topic (mic dictation built in) or bring your own quote, pick from 3 to 5 honest quote options (real quotes only when the author is certain; fresh ones say Unknown or carry the member's own name; the member's own words are offered as by you, and a famous name is never faked), choose a background (brand colors free, an uploaded photo, or a premium AI background), and get the quote graphic plus a supporting caption with their own call to action, saved as a draft ready to schedule (40 tokens). For members who want more than the included code-built graphics, every post on the Posts tab also offers premium AI media: premium graphics (Nano Banana Pro, 60 tokens each or 200 for a batch of 4 options) and an early-access premium AI video clip (Veo, 900 tokens). The token price always shows first, the member confirms before anything is spent, and failed generations refund automatically. The text ON each graphic is its own short, scroll-stopping thumbnail line, kept deliberately different from the caption (like a YouTube thumbnail); every post comes with a distinct on-graphic line by default, and the Posts tab lets you edit it or generate a fresh one (5 tokens). Post previews (including the premium graphics) are click-to-open large, and the Calendar preview shows the real graphic or video with an editable date and time.

What it is for

marketing the business with content

How to use it

Open /social, pick your brand, go to the Generate tab, describe a topic, choose platforms, and generate. Posts save to the Posts tab where you schedule them on the calendar. Quote Post mode makes motivational quote graphics the easy way.

What it is

The social media posting calendar, its own product (public sales page /sm-calendar, tool at /studio/calendar): plan and schedule every post across month, week, day, and list views, loaded with every holiday plus your own dates. Click a day to assign a post from the Unscheduled panel or set a date right on the post. Comes with Spark and up.

What it is for

planning and scheduling social posts on a real calendar instead of posting on the fly

How to use it

Open /studio/calendar, click a day, and assign a post from the Unscheduled panel (or set a date right on the post). It is loaded with every holiday plus your own dates, across month, week, day, and list views.

What it is

Its own product at /my-stuff/quote-autopilot (public sales page /quote-autopilot). A set-it-and-forget-it engine that auto-drafts daily motivational quote posts for a brand, holds every draft in a review queue for the member to approve, and (on approve) schedules it onto the posting calendar. Made dead simple for non-technical members: pick a few topics (like faith, resilience, second chances), choose Every day or a few days a week, choose caption-only or a free brand quote graphic, add your usual call to action, and agree to the token cost. It never posts anything without approval and never spends without consent: each draft costs the same as a hand-made quote post (40 tokens), the member sets a monthly cap in drafts, and if they run low on tokens Autopilot pauses itself and sends a notice instead of failing or overspending. The same honesty rules apply (real quotes only when the author is certain, otherwise Unknown, or the member's own words signed with the brand's name, never a faked famous name). In the review queue each draft can be edited, regenerated (spends again, with a confirm and auto-refund on failure), approved (auto-scheduled to a suggested mid-morning slot the member can change), or discarded. Premium AI photo backgrounds and video are never auto-spent: the member adds those to a draft by hand after approving, price shown first.

What it is for

keeping a consistent motivational quote presence going with almost no effort, built for the members (like Nikki's grandmother) who love quotes but do not want to fuss with tools

How to use it

Set it up once at /my-stuff/quote-autopilot: pick a few topics, choose how often, choose caption or a free brand quote graphic, add your call to action, and set a monthly token cap. It drafts daily quote posts into a review queue; nothing posts until you approve.

What it is

Its own product at /my-stuff/press-releases (public sales pages at /press-release-generator and /press-release): turn an announcement into a complete, ready-to-send press release in AP style. Pick the release TYPE, each requiring the blocks journalists expect: Launch, Funding or Corporate (legal entity style: the exact entity name and type like LLC or PBC, registration numbers as given, required URLs), Event, New Hire, or Media and Entertainment. Pick the LENGTH: Short (about 300 words), Standard (about 500, the default one-pager), or Detailed (about 800). The media contact block uses real details: type the name, email, and phone, or hit Pull from brand to fill them (and the website) from the brand's saved Contact info card in the brand editor; if the brand has no contact info saved yet, the tool points to the brand editor instead. Quotes come back drafted for the member to approve as their own words, the About paragraph builds from the brand knowledge, URLs come back clickable in the preview and plain in the copy-paste text, and it never invents statistics, awards, or claims. Every release saves to My Press Releases (per brand, in My Stuff) with an actionable where-to-send checklist: your website, your blog, a free Google Business Profile update, and your social accounts each get a checkbox plus a go-there button, and local newspaper and TV newsroom rows are on the list with automatic outlet research coming soon. The checklist ticks persist with the saved release. Access (Dee's plan matrix): every account's FIRST release is free (one per account, IP-logged so it cannot be farmed), then releases are included with the Build plan and up, Spark members pay 100 tokens per release, and the free plan upgrades at /pricing.

What it is for

getting the word out about a launch or milestone without hiring a publicist, the gentlest first awareness step for members overwhelmed by lead generation

How to use it

Go to /my-stuff/press-releases, pick the release type and length, describe what happened, and fill the media contact (or tap Pull from brand). It writes a complete AP-style release with a where-to-send checklist. The first release per account is free.

What it is

Its own product at /my-stuff/story-pitches (public sales page /story-pitches): a scout runs once a day for every live brand, searches YouTube for creators who published a video in the last week on the brand's topic, keeps only the genuinely relevant ones (up to 5 a day), and drafts a short, honest pitch for each that names the creator's exact video and offers the member's story angle, signed with the member's name. Everything queues as proposals: the member edits the draft, approves or declines, then copies the approved pitch into their own email. Nothing is ever sent automatically; we never email anyone without the member. Included with the Build plan and up ONLY, with no token path (Dee's plan matrix); below Build the scout does not run.

What it is for

earning media attention by pitching creators and outlets who just covered a fitting story, without cold-outreach guesswork

How to use it

On the Build plan and up, a scout runs daily for each live brand at /my-stuff/story-pitches, finds creators who just posted on your topic, and drafts an honest pitch for each. Edit, approve, then copy the pitch into your own email; nothing sends automatically.

What it is

Its own product at /my-stuff/blog-generator (public sales page /blog-generator): turn a topic or a link into a signature long-form article written in the brand's voice, plus short promo posts for LinkedIn, X, Instagram, Facebook, and Threads to send readers to it. Comes with the Build plan and up (Dee's plan matrix), metered at 200 tokens per article.

What it is for

publishing long-form articles that build authority and search traffic without hiring a writer

How to use it

Go to /my-stuff/blog-generator (Build and up), give it a topic or a link, and it writes a long-form article in your brand voice plus short promo posts for LinkedIn, X, Instagram, Facebook, and Threads.

What it is

The free public beginner guide at /guides/social-setup: numbered plain-language steps to create a Facebook Page, Instagram business account, TikTok, YouTube channel, LinkedIn page, and Pinterest business account from scratch (name, logo, bio line), then connect each one in the Brand Studio's Connections tab so scheduled posts publish automatically. Written for people who have never made any of these and feel awkward asking.

What it is for

total beginners creating their first social media accounts so auto-posting has somewhere to post

How to use it

At /guides/social-setup, follow numbered plain-language steps to create each social account from scratch, then connect them in the Brand Studio's Connections tab so scheduled posts publish.

What it is

Find keywords, spy on competitor pages, and audit your own site, free. A result run as a guest is kept in the browser (uyi:seoSeed) and saves itself into My SEO on the first signed-in visit after signup, so nothing is lost at the signup wall.

What it is for

getting found on Google and knowing what content to create

How to use it

Go to /seo to find keywords, spy on competitor pages, and audit your own site, free. A result run as a guest is kept in the browser and saves into My SEO on your first signed-in visit.

What it is

Short branded links with custom endings and live click counts. Creating new links comes with the Build plan and up (Dee's plan matrix); links a member already made keep redirecting and stay listed on every plan.

What it is for

sharing clean trackable links in bios, flyers, and posts

How to use it

Create a short branded link at /links with a custom ending and label; it counts every click. Creating new links comes with the Build plan and up; links you already made keep working on every plan.

What it is

Make a QR code and download it (PNG or SVG) free at /qr, no account needed: that free code encodes the address directly and works forever, but scans are not counted and a printed code cannot be changed. With a free account every code is a TRACKED code: it encodes a short link on our domain that counts every scan and forwards to the destination, so the member sees what is working and can re-point a code even after it is printed. Codes carry a title, tags, and a category, attach to the brand the member is working as (the header brand switcher), and the list follows that brand with an All brands in this org toggle plus search, category, tag, and date filters. My QR Codes (/my-stuff/qr) is the scan dashboard: total codes, scans over time, and device and browser breakdowns from the scan log (location is not recorded), with the full filterable list at /my-stuff/qr/codes and the create/manage tool at /qr/manage.

What it is for

sending people from the physical world (cards, flyers, packaging, signs, tables) to a page, with scan counts to prove which placement is working

How to use it

Make a free QR code at /qr, or with a free account create tracked codes at /qr/manage that count every scan and can be re-pointed after printing. My QR Codes at /my-stuff/qr is the scan dashboard.

What it is

Turn any YouTube video into a transcript, then summarize, analyze, or repurpose it into on-brand content. Transcribing is free with no login; SAVING transcripts is free on every paid platform plan (Spark and up) and also comes with the standalone Saver plan ($7 a year) for people who only want the transcriber.

What it is for

turning videos into transcripts, research, or content to repurpose

How to use it

At /youtube-transcript, paste a video to get its transcript free, then summarize, analyze, or Repurpose it into on-brand content. Saving transcripts comes with Spark and up or the standalone Saver plan.

What it is

Landing pages with countdown timers, payment buttons, and lead capture. Product home /pages, public sales page /pages-builder. Comes with Spark and up (published-page limits by plan: 1 on Spark, 5 on Build, unlimited on Studio and up), and it is also purchasable standalone ala carte from /pricing.

What it is for

a page to sell or capture leads

How to use it

At /pages, build landing pages with countdown timers, payment buttons, and lead capture. Comes with Spark and up, with published-page limits by plan.

What it is

Scans every public video description on a YouTube channel and reports every broken, dead, or outdated link, every missing description, and every weak title (scored, with a stronger suggestion available). Members work the fixes in the action workspace at /youtube-audit: per-video buttons to accept the suggested title or keep theirs, confirm or change the description link (with a picker of the good links already working across the channel), generate a keyword-first description where one is missing, approve the package, and send the changes to the actual video (one-tap copy buttons always work; direct publishing once YouTube is connected). Done-for-you fixing and optional monthly monitoring are the paid tiers; prices are on the page.

What it is for

YouTubers with years of videos whose old description links, expired domains, weak titles, and missing descriptions quietly cost them viewers

How to use it

At /youtube-link-rescue, run a free channel audit of every broken or outdated link. Work the fixes at /youtube-audit; done-for-you fixing and monthly monitoring are the paid tiers.

What it is

The free guide and directory for taking money: business bank accounts, payment processors, and invoicing tools, in the order to set them up.

What it is for

setting up payments, banking, and the money rails so the business can actually sell

How to use it

At /getpaid, follow the order to set up the money side: register and get the EIN, open a business bank account, connect a payment processor, and test a real purchase.

What it is

The sales side of the family: pitch, close, and grow a sales engine around what you built. One click and your account carries over by email.

What it is for

selling, pitching, and closing once the product exists

How to use it

One click carries your account to PitchCloseAI by email, where you pitch, close, and grow a sales engine around what you built.

What it is

Sell without sales calls. One short intake (what you sell, the promise with numbers, who buys it, Facebook or LinkedIn, the price, how people pay) builds the whole no-call closing system: 3 hand-raiser posts with a drop-a-comment CTA plus the connect-first playbook (add ~100 niche people, then post), the 5-minute closing video script in beats with second marks (cold-open outcome demonstration, the promise, the price in context, the objection answer, the exact how-to-buy walkthrough, invite questions), the short DM/email that delivers the video link with one personalized line, and a simple buy page (video spot, offer summary, price with context, orange buy button) drafted straight into the Pages builder with one click. Everything is editable and regenerable, saved per kit in My Closes (/my-stuff/closes). Included with the Studio plan and up (Dee's plan matrix); the outside sales page keeps a free intake taste so anyone can feel the system before upgrading. Generations show their token price and confirm before spending; the buy page assembles free.

What it is for

closing sales of a service or offer without sales calls, using hand-raiser posts and a short closing video

How to use it

One short intake at /my-stuff/closes/new builds your whole no-call closing system: hand-raiser posts, a 5-minute closing video script, the delivery DM and email, and a buy page drafted into Pages. Included with the Studio plan and up.

What it is

A tripwire is the low-cost paid offer shown right after a free opt-in. Log each real sale at /tripwires (from Track tripwire sales on /pages) to see total revenue, this month, average sale, which page earns most, and recent sales, with the buyer folded into the CRM as a purchased lead. /leaderboard ranks members by real recorded tripwire revenue (this month and all time) and ranks the member's own pages, shown by first name for privacy. Members take these payments on their own checkout today and log them by hand; automatic capture is a follow-up once a payment provider is connected. Real logged sales only.

What it is for

tracking money from tripwire offers and seeing who is converting opt-ins into sales

How to use it

Log each real tripwire sale at /tripwires to see total revenue, this month, average sale, and which page earns most; the buyer folds into your CRM. /leaderboard ranks members by real recorded revenue.

What it is

Track contacts and deals through your pipeline. Its own product with its own dashboard at /crm/dashboard (Insights, Contacts, Deals, Settings); the Email Marketing Suite and SMS Marketing Suite reach these contacts through an explicit Connect to CRM step.

What it is for

managing leads, contacts, and deals

How to use it

Track contacts and deals through your pipeline at /crm/dashboard (Insights, Contacts, Deals, Settings). The Email and SMS suites reach these contacts through a Connect to CRM step.

What it is

Find the leads you need and add them straight to your CRM.

What it is for

finding new people to reach out to

How to use it

At /leads, build a target list of companies and decision-makers with verified emails and import them into the CRM as leads.

What it is

Email campaigns and automations, its own product at /email-marketing (Campaigns, Automations, Lists, Contacts, Settings). Connect to CRM on the Contacts page pulls CRM contacts into send-ready lists; campaigns here are always email (the channel comes from the product you are in).

What it is for

nurturing and converting leads over time

How to use it

At /email-marketing, build campaigns and automations. Connect to CRM on the Contacts page pulls CRM contacts into send-ready lists; the channel is always email.

What it is

SMS campaigns and automations, its own product at /sms-marketing (Campaigns, Automations, Lists, Contacts, Settings), with consent, quiet hours (8am to 9pm recipient local time), and Reply STOP guidance built in. Connect to CRM on the Contacts page pulls CRM contacts into send-ready lists.

What it is for

reaching people directly by text

How to use it

At /sms-marketing, send SMS campaigns and automations with consent, quiet hours, and Reply STOP guidance built in. Connect to CRM pulls contacts into send-ready lists.

What it is

Bring on a done-for-you sales contractor or AI agents to run it for you. Dee's pathway: agents do the work first; when the business genuinely calls for a person, hire here and add them to your organization's team.

What it is for

handing execution to people or agents when ready to scale

How to use it

At /hire, bring on a done-for-you sales contractor or AI agents. Dee's pathway: agents do the work first, then hire a person when the business genuinely calls for one.

What it is

The hiring engine for employers hiring on their own, no recruiter or staffing agency. Per role: it researches the going pay rate with live web research (cited sources; clearly labeled as an estimate when live numbers cannot be verified), writes a detailed internal job description that is supportive of EEOC and Department of Labor standards (a draft to review, not legal advice), turns the approved JD into a short magnetic job posting ad, generates interview questions in the question styles the member checks (16 styles, from behavioral to STAR to integrity), and builds a printable interview scoring matrix (questions as rows, candidates as columns, 1 to 5 scores with notes and totals). On the interview questions step Kenny suggests, at no token cost, which of the styles fit the role (the member can ask by text or voice). Each finished artifact (the JD, the ad, the interview questions, and the matrix) downloads in Word, PDF, or Markdown. The company profile is remembered, so role two skips half the intake. Everything saves per role in My JD Generator (/my-stuff/hiring). Visitors can run one role's market research and JD free on the sales page and the work rolls into their account at signup. The generator comes with the Build plan and up (where teams live, Dee's plan matrix), generating with plan tokens; anyone below Build (or with no plan) can unlock a single role once for a flat $47 with no subscription.

What it is for

small employers writing the job description, job posting, interview questions, and candidate scoring themselves

How to use it

At /jd-generator, per role: it researches the going pay rate with sources, writes the job description, turns it into a posting ad, generates interview questions in the styles you pick, and builds a scoring matrix. Comes with Build and up, or unlock a single role once.

What it is

A public conversation, not a resource page. The visitor says where they are with money (make more, understand what they have, build something, or figure out where it all goes), the engine asks one honest follow-up, then returns a personalized answer plus the 3 to 5 most relevant free calculators deep-linked from the /calculators suite (revenue, pricing, net worth, break-even, runway, quit-your-job readiness, and more). Mic or type, no signup to start; a save-and-continue hook carries the conversation into a free account (next=/money) so it picks up exactly where it left off. This is the front door for every money question people are too afraid to Google.

What it is for

anyone carrying a money question (how do I make money, why do I feel broke, how do I price my services) who wants an honest, personalized answer and the exact number to run

How to use it

Go to /money and say where you are with money. The engine asks one honest follow-up, then returns a personalized answer plus the 3 to 5 free calculators that fit. No signup to start; a save-and-continue hook carries the conversation into a free account.

What it is

A free, no-signup generator. The visitor self-reports their credit score (slider or tier chips, no real pull and no personal data) and gets a realistic, tier-by-tier read across Poor, Fair, Good, Very Good, and Excellent: the business ideas that fit that credit level, the cards and loans they can actually get with typical odds and rates, the bigger life range the score buys (rental and mortgage approval, auto loans and leases, equipment financing, net-30 vendor accounts and building business credit under an EIN, insurance, deposits), and the concrete moves to raise it to the next tier. Honest general education, never credit-repair or financial advice, never a promise of approval. Links to /ideas and the funding playbook /get-funding. One optional metered Go deeper step personalizes it to their situation.

What it is for

anyone wondering what their credit score can actually get them: which businesses to start now, what financing they qualify for, and how to level up their credit

How to use it

At /credit, set your credit score and get a realistic tier-by-tier read: the business ideas that fit, the cards and loans you can actually get, the bigger life range it buys, and the moves to level up. No signup, no credit pull.

What it is

The free playbook of 30+ legal ways to fund an idea without investors: grants and crowdfunding you keep, loans you fully own (CDFI, SBA, factoring, business credit), money hiding in assets you already have (home equity, rezoning, tax liens, retirement rollovers, life insurance loans), money from people, and certifications and zones (minority/women/veteran, NMTC, Opportunity Zones, USDA rural) that unlock capital. Its sibling page /bootstrapping is for the person who wants to start without funding at all.

What it is for

finding the money to fund an idea, especially for people with no investors: which pathway fits their situation and where to start

How to use it

At /get-funding, find your funding pathway among 30+ legal ways to fund an idea without investors, grouped into five kinds, with the risks named.

What it is

The free public page that kills the 'I don't have money' excuse honestly: you do not need funding to start, because the platform's free tools do the heavy lifting. It reframes the $100 people spend without blinking, explains the two things every bootstrapped start needs (a lead magnet and an audience), walks a visual 8-step bootstrap blueprint (pick the idea at /ideas, validate at /idea-validator, name at /names, build the lead magnet, put up a lead page, build the audience, first revenue via a small offer and /getpaid, reinvest), lists what is genuinely free on the platform, and shows an honest example of where a first $100 goes. Links both ways with /get-funding for people who want money anyway.

What it is for

the person who believes they cannot afford to start: showing how far free tools plus about $100 goes before any funding is needed

How to use it

At /bootstrapping, follow the visual 8-step blueprint that starts a business with about $100: pick the idea, validate, name, build a lead magnet and page, build an audience, take first revenue, and reinvest.

What it is

A cluster of free SEO guides for the biggest audience of all: people who say they are broke or have no money but still want to start. Four distinct pages, each with the honest playbook and a path into the free tools: How to Start a Business With No Money (/start-a-business-with-no-money, the free-first path and no-capital service businesses), How to Start a Business When You're Broke (/start-a-business-when-youre-broke, no excuses, get your first $100, momentum), How to Start a Business With Zero Dollars (/start-a-business-with-zero-dollars, a literal $0 step-by-step where money only enters once the business pays), and How to Start a Business on a Retirement Budget (/start-a-business-on-a-retirement-budget, fixed-income and retiree friendly, protect your savings, turn a career of experience into income). All link into /bootstrapping, /money, /ideas, and the free tools. No income promises.

What it is for

anyone who says they are broke, have no money, zero dollars, or are on a fixed retirement income but still want to start a business

How to use it

Four free guides at /start-a-business-with-no-money and its siblings walk the honest, free-first path for anyone who says they are broke, have no money, zero dollars, or are on a fixed income.

What it is

A curated, free-to-browse directory of entrepreneurship events: AI boot camps, workshops, classes, hot seats, conferences, summits, webinars, and networking. Browse a calendar grouped by month or a full catalogue table, and filter by category and format. Includes Unleash Your Ideas events (the AI-to-Idea Boot Camp online and in person, AI literacy classes, staffing and hiring workshops, and founder hot seats), each badged, alongside aggregated third-party listings. Every event has its own detail page with what you will learn and a direct link to the organizer to register. This is different from the Event Planner (/event-planner), which builds a plan for an event you are hosting.

What it is for

finding an entrepreneurship event to attend: a boot camp, workshop, class, hot seat, conference, summit, webinar, or networking night

How to use it

At /events, browse a free directory of entrepreneurship events by calendar or catalogue, filter by category and format, and open any event for what you will learn and a link to register.

What it is

A public, salary.com-style directory of what common roles pay: median annual and hourly wages plus a low-to-high range for 35+ occupations (nurse, electrician, truck driver, accountant, barber, and more), drawn from US Bureau of Labor Statistics OEWS data when a BLS_API_KEY is set and from clearly labeled national estimates otherwise. Every role page turns the paycheck question into an ownership one: it lists the real business ideas we have for that field (deep-linked into /ideas), features blog articles, and points to the staffing calculator (/calculators), the JD generator (/jd-generator), and Money School (/money-school). A marketing page with real data.

What it is for

anyone wondering what a job pays, and how to turn that same skill into a business they own

How to use it

At /salaries, search or filter to a role for its median pay, a low-to-high range, and a by-state view, then the real business ideas for that field and the staffing calculator alongside.

What it is

Short, honest paid courses grouped into Schools. Money School is live (46 courses generated from the free Money School lessons, covering budgeting, credit, funding, pricing, taxes, debt, wealth, and getting paid); AI School and Business School are coming. The FIRST lesson of every course is free for anyone to read (great for SEO and a real taste); the rest unlocks with a free account. Pricing: $49 per course, or $177 for a whole school. Each course lives at /course/<slug>; the directory is /schools. Dee generates new courses from a lesson topic with the built-in course generator, so the catalog grows without hand-writing.

What it is for

someone who wants to go deeper than the free lessons and take a real, structured course on a money or business topic

How to use it

At /schools, browse paid courses grouped into Schools. The first lesson of every course is free; the rest unlocks with a free account.

What it is

The free education hub that teaches money and credit from the ground up, the part nobody learns in school. Dozens of plain-English lessons across eight tracks (Money Basics, Credit, Funding & Capital, Pricing/Profit/Revenue, Taxes & Structure, Debt & Cash Flow, Building Wealth, and Getting Paid & Money Systems). Every topic ladders through three levels (beginner, intermediate, advanced) with concrete to-dos, so a reader starts where they are and climbs. Structured to become courses later. No signup to read. Feeds the What's My Credit Good For tool at /credit and the funding playbook at /get-funding.

What it is for

anyone who wants to actually understand money and credit: budgeting, building credit, funding, pricing, taxes, debt, wealth, and getting paid, taught beginner to advanced

How to use it

At /money-school, read dozens of free plain-English lessons across eight tracks, each laddering beginner to advanced with concrete to-dos. No signup to read.

What it is

30+ calculators for the money questions: what to charge, break-even, what your job really costs you, side hustle reality, taxes to set aside, net worth, compound interest, retirement, startup costs, ROI (simple and annualized), market size (TAM, SAM, SOM), founder equity split, and more. A few premium models (business valuation, 5 year projections, quit-your-job readiness, funding needs, real estate) are one-time unlocks that include an Excel workbook, and every premium calculator also comes with a designed PDF companion guide (cover art, every input and result explained in plain language, a worked example, and three pricing tips) downloadable right on the calculator page once unlocked.

What it is for

knowing the numbers (pricing, profit, payroll, taxes, growth, the job-to-business jump) before and while running the business

How to use it

At /calculators, search or filter to any of 30+ calculators (pricing, break-even, taxes, and more); each has its own page and needs no account. A few premium models are one-time unlocks with an Excel workbook.

What it is

A California-only four-tool suite for staffing Direct Support Professionals (DSPs) who serve the state's 21 Regional Centers (ILS service code 520, SLS service code 896). The bill-rate Pricing Calculator is free: DSP base pay, the California burden stack (FICA, SUI, SDI, workers comp), loaded cost, margin scenarios, and an annualized revenue projector. A $27 one-time unlock adds the Startup Budget (every launch line item with live subtotals), the 12-month Revenue Projections model, the 28-task Title 17 compliance Audit Calendar, the actual Excel workbook download, and the designed PDF companion guide when one has been generated. Pairs with the idea card at /ideas/california-regional-center-dsp-staffing.

What it is for

Californians pricing, budgeting, and projecting a Direct Support Professional staffing agency for Regional Center vendors

How to use it

At /calculators/california-regional-center-dsp-staffing, the bill-rate Pricing Calculator is free; a $27 one-time unlock adds the startup budget, projections, audit calendar, and the Excel workbook. California only.

What it is

The premium 'How To Charge' suite from Dee's master pricing workbook, rolling out in the Premium section of /calculators: 42 calculators covering staffing markup, gross margin and multipliers, burden building, travel nurse, strike nurse and flight nurse pay, locum tenens, direct hire and executive search fees, RPO, payrolling, credentialing, international recruitment, AI services, sales comp, and event pricing (round table, hot seat, think tank, golf tournament, association, conference). Each calculator gives ONE free calculation with full results, then locks behind its $27 one-time unlock, which keeps it live forever and includes the standalone Excel workbook (the exact sheet from the master, formulas intact, plus the START HERE guide tab). Live now: the Think Tank Pricing exemplar, the core staffing batch (markup, gross margin, multiplier, burden builder, W2 vs 1099 vs C2C, cheat sheets), the healthcare rate and search fee batch (PRN/per diem, travel nurse pay, strike nurse, flight nurse, locum tenens engagement and its contract variation, high-acuity clinical, direct hire fees, executive search, sourcing as a service; sheets with employer payroll lines include a state dropdown that loads 2025 new-employer burden defaults), and the events, digital products, AI, and sales comp batch; the remaining sheets are rolling out.

What it is for

staffing and event entrepreneurs pricing a specific service model with Dee's exact workbook math

How to use it

In the Premium section of /calculators, each How To Charge calculator gives one free calculation, then unlocks for $27 one-time and includes its standalone Excel workbook.

What it is

The full-suite bundle for the How To Charge premium calculators: one $97 one-time purchase unlocks EVERY premium How To Charge calculator on the platform, current and future (new calculators added to the suite unlock automatically for bundle owners), each with its standalone Excel workbook download. Offered on the Premium section of /calculators (the 'Get all of them' card) and as a one-line 'or get every calculator' link on each locked suite calculator's unlock panel. Compare: individual calculators are $27 each, so the bundle pays for itself by the fourth calculator. Prices (per-calculator and the bundle) are set by the admin on /admin/revenue, so quote the price shown on the page.

What it is for

anyone pricing more than a few service models who wants Dee's whole How To Charge workbook unlocked at once

How to use it

One $97 one-time purchase on /calculators unlocks every premium How To Charge calculator, current and future, each with its Excel workbook.

What it is

The public Unleash Your Ideas blog at /blog, byline Unleash Your Ideas: honest, source-cited writing for people building something real, filterable by category. Categories: Goals (setting goals that are actually yours and building the system that makes them real, every article points to the Goal Engine at /goals), Money (business goals with a dollar amount attached: revenue targets, the math behind them, and working backward from the life you want, paired with the calculators at /calculators), and Business Failure (a five-part series plus a short overview on the documented causes that kill most companies: no market need 42%, running out of cash 29 to 38%, the wrong team 23%, being outcompeted 19%, and pricing and cost failure 18%). Articles carry two CTA banners: goals articles lead with the Goal Engine (/goals) and add a money calculator or a validation tool; failure articles link the Business Failure Analysis (/business-failure-analysis) and the Idea Validator (/idea-validator). Goals articles also weave organic inline links to the Goal Engine through the body. Free to read, no account needed; posts can belong to more than one category.

What it is for

learning why businesses fail and how to prevent each cause, and pulling readers into the failure analysis and idea validation tools

How to use it

Read the free Unleash Your Ideas blog at /blog, filterable by category (Goals, Money, Business Failure). Every article points to the tool that helps.

What it is

Low-priced, instant-download guides sold right off the blog sidebar, guest checkout with no account needed and delivered the moment you pay on /downloads/<name> (with a Save as PDF button). Current guides: Name It, The Business Naming Toolkit ($7); The 15-Minute Business Failure Check ($9); The Solo Founder Revenue Starter ($10); The Founder Money Map ($17); The Idea Validation Kit ($19); Idea to Launch, The 14-Day Plan ($27); and The AI Prompt Library ($27). Each blog article shows the guides most relevant to what you are reading, alongside a Talk to Kenny box. These are companions to the free tools (the calculators, the Idea Validator, the Business Failure Analysis), not replacements.

What it is for

readers who want to act right now on a small budget without signing up for the platform, and a steady stream of small purchases off the blog

How to use it

Low-priced instant-download guides are sold right off the blog sidebar at /downloads, guest checkout with no account, delivered the moment you pay.

What it is

A growing public Q&A knowledge base at /questions (byline Unleash Your Ideas): the questions every business starter, runner, and grower is actually asking, each on its own /questions/<slug> page. The library holds 250 questions across 8 categories (Finding an Idea, Starting the Business, Testing Whether Your Idea Will Work, Running the Business Day-to-Day, Making Money and Managing Money, Scaling and Growing, When Things Go Wrong, Closing/Selling/Exiting); Category 1 (Finding an Idea, 30 questions) is published, and the rest ship in later batches. The index has a left-side category filter and a search box. Each question page gives a straight answer, three source-cited quick facts (BLS, SBA, CB Insights, peer-reviewed research), an on-brand visual, critical-thinking Questions For You, a word of inspiration, one practical Try this today step, two mapped tool CTAs, and full citations. Free to read, no account. Great for pointing a member to a specific plain-language answer with the tool that helps.

What it is for

answering the specific business question a person is asking in plain language, then routing them to the right tool

How to use it

At /questions, search or filter the free Q&A knowledge base; each question has its own page with a straight answer, source-cited facts, and the tools that help.

What it is

Every US state's official business filing office in one searchable directory, with the honest order: structure, name, formation filing, free EIN, licenses, bank account.

What it is for

legally registering the business in any state without middlemen

How to use it

At /resources, search every US state's official filing office, and open a state's guide for the honest order: structure, name, formation filing, free EIN, licenses, then bank account.

What it is

Free local SEO guides at /locations for starting a business in specific cities, the city-level companion to the state directory at /resources. Every covered city gets a How to start a business in <city> page led by 10 locally tuned business ideas, why the metro is a great place to build, the honest steps to make it official (an LLC forms at the STATE level with the state agency, plus the city's own business license and permits), and links into the Checklist, Goals, and the parent state guide. Priority cities (Los Angeles is live) also get four more pages: How to start an LLC in <city> (with the real state costs, like California's $800 minimum franchise tax), Best business ideas in <city>, How to start a consulting business in <city> (linked to the consulting pricing calculator), and How to start an AI consulting business in <city> (helping local businesses get found and run with AI, linked to the AI services pricing calculator and the Agent Engine). No middlemen, honest fees, every road leading back to the free tools.

What it is for

someone searching how to start a business, an LLC, or a consulting or AI consulting business in a specific city, who wants local ideas and the honest steps

How to use it

At /locations, open a How to start a business in your city guide for local ideas, why the metro works, and the honest steps to make it official.

What it is

Free guides at /start-an-ecommerce-business/<state> for launching an online store in a specific state (California, Texas, Florida, New York, Georgia, Delaware, New Jersey, Maryland, Nevada, and Illinois). Each page leads with the best ecommerce products to sell from that state, why the state works for an online-first business (honest tax facts, like no state income tax in Texas, Florida, and Nevada, California's $800 franchise tax, and Delaware's no state sales tax), the real steps to launch (structure, free EIN, sales tax registration, platform, payments), and links to the ideas, the store, and the pricing calculators.

What it is for

someone searching how to start an ecommerce or online business in a specific state

How to use it

At /start-an-ecommerce-business, open your state's guide for the best products to sell there, the honest tax facts, and the real steps to launch an online store.

What it is

Free empowerment and resource guides at /start-a-business-for/<audience> for entrepreneurs from specific communities: Haitian, Nigerian, Hispanic and Latino, Foundational Black American, immigrant, refugee and new American, veteran, entrepreneurs with disabilities, people rebuilding after incarceration, and Christian, Jewish, and Muslim founders. Each page affirms the community, gathers the real programs and resources built for them (MBDA, SBA programs, CDFIs, forming a business and getting an EIN with an ITIN, the ORR microenterprise program for refugees, veteran and disability business certifications, Islamic finance and halal or kosher certification), practical considerations, the idea engine, and the honest first steps. Empowering and accurate, never stereotyping.

What it is for

someone from a specific community searching for business resources and a welcoming way to start

How to use it

At /start-a-business-for, open your community's guide for the real programs built for you, practical considerations, and the honest first steps.

What it is

Ready-to-edit business agreements (independent contractor, NDA, client services, 1099 sales rep, LLC operating agreement, and more). Editable Word plus PDF. Individual documents are one-time purchases from $7 to $27; the Build plan and up includes UNLIMITED directory documents (contracts, templates, and checklists, current and future) at no extra charge. Every listing carries an attorney-review disclaimer: templates, not legal advice.

What it is for

getting a real agreement in place fast for hiring, selling, or protecting the business

How to use it

At /contracts, browse editable business agreements; each has its own page with what is inside and a one-time price. The Build plan and up includes every directory document.

What it is

Done-for-you business documents to brand and send: invoices, proposals, pitch-deck outline, SOPs, offer sheets, budget trackers, and more. Several are free with an account; paid ones are $7 to $27 one time, and the Build plan and up includes every directory document at no extra charge. Every listing carries an attorney-review disclaimer.

What it is for

handing the member a professional document they can use today instead of starting from a blank page

How to use it

At /templates, browse done-for-you business documents; several are free with an account, and the Build plan and up includes all of them.

What it is

Step-by-step downloadable checklists (start a business, launch week, LLC formation, onboarding, bookkeeping, and more). Some free, paid from $7 one time, and the Build plan and up includes every directory document at no extra charge. Every listing carries an attorney-review disclaimer. Separate from the interactive member checklist workspaces.

What it is for

walking the member through the parts of building a business people skip and regret

How to use it

At /checklists-directory, browse downloadable step-by-step checklists; some free, paid from $7, and included with Build and up.

What it is

A free tool to merge several PDFs into one file: add the PDFs, set the order with up and down arrows, and download the combined file. It runs ENTIRELY in the visitor's browser using pdf-lib, so the files are never uploaded to a server. That makes it private by design and safe for contracts and grant packets. No signup, no watermark, no file-size trap.

What it is for

anyone who needs to merge PDF files fast and privately, like combining contract pages or a grant packet

How to use it

Go to /combine-pdf, add your PDFs, set the order with the up and down arrows, and download the combined file. It runs entirely in your browser, so files are never uploaded.

What it is

A full PDF and eSignature suite. The free tools at /pdf-tools run entirely in the visitor's browser (files never leave their device, no signup, no watermark): Fill & Sign (fill real PDF form fields, add text, dates, checkmarks, and a drawn or typed signature), merge (/combine-pdf), split by page ranges, reorder and rotate pages, honest compression (lossless re-save plus a shrink-hard mode for scans, with the real before and after size shown), images to PDF, PDF to images, and text extraction to copy, .txt, or Word. eSign at /esign sends any PDF for legally recognized electronic signature (ESIGN and UETA, with explicit consent in the signing flow): place signature, date, text, and checkbox fields for up to 10 signers, each signer gets a private email link and signs on any device with NO account, and everyone receives the completed PDF with a signature certificate page recording who signed, when, and from which IP. Sending needs a free account; no per-envelope fees. My Documents (/my-stuff/documents) is the member's multi-page area with tabs: Files (stored PDFs with upload, rename, delete, open in editor), Sign requests (per-signer status and resend), Templates (a stored PDF plus its field layout, reusable in one click, plus the starter form library linking the contracts and templates directories), and Tools.

What it is for

handling business paperwork end to end: filling and signing forms, preparing contracts, and getting agreements signed by clients without a per-envelope eSign subscription

How to use it

The free PDF suite at /pdf-tools fills and signs forms, merges, splits, reorders, compresses, and converts, all in your browser with no upload. eSign at /esign sends any PDF for legally recognized signature by up to 10 signers.

What it is

The Unleash Your Ideas community on MeetMindz: live rooms, events, and other entrepreneurs building alongside you.

What it is for

connection, accountability, and live events with other builders

How to use it

The Unleash Your Ideas community lives on MeetMindz with live rooms, events, and other builders. Free to join.

What it is

One click sends you to MeetMindz already signed in: your Unleash Your Ideas account links by email, and the MeetMindz account is fully yours from then on.

What it is for

joining the community and coaching platform without creating a separate account

How to use it

One click at the community handoff sends you to MeetMindz already signed in; your account links by email and is fully yours from then on.

What it is

AI drafts a full round table from your idea or topic (sessions, prompt cards, a session-one agenda) and sets it up on MeetMindz as a draft you own, signed in automatically. 25 tokens; failed drafts refund.

What it is for

hosting a round table, mastermind, think tank, or hot seat around an idea

How to use it

From /my-ideas, AI drafts a full round table from your idea and sets it up on MeetMindz as a draft you own, signed in automatically.

What it is

The public directory of everything you can buy on the platform, on one page: platform plans, standalone tool subscriptions, token packs, YouTube Transcriber plans, every premium calculator and the How To Charge Suite bundle, the flagship AI business course, the All-Access Courses membership and priced starter courses, digital guides and toolkits, the JD Generator role unlock, domains, and the services (YouTube Link Rescue, Done For You, Work With Dee). Every entry shows its live price (the same one checkout charges) and links to the product's own page. Grouped by category with jump links.

What it is for

seeing everything the platform sells, comparing prices, and finding the right product's page in one place

How to use it

At /store, see everything the platform sells on one page with live prices, grouped with jump links, each linking to the product's own page.

What it is

The public members directory at /members: members with ideas want to coach, consult, and find each other, and this is where they raise their hand to be found. Strictly opt-in and privacy first: a member appears ONLY if they turn on 'List me in the members directory' in their profile settings (/account/profile), where they also write a short headline and comma-separated focus areas. Listings show first name and last initial only, the headline, focus tags, the member-since month, and a Founding member badge for the first 1001. No emails or contact info are ever shown and there is no contact button; connections happen inside the community. Turning the toggle off removes the listing immediately.

What it is for

being found by other members for coaching, consulting, and collaboration, while keeping contact details private

How to use it

Turn on 'List me in the members directory' in /account/profile with a headline and focus areas to be found by other members; it shows first name and last initial only, no contact info.

What it is

Your thinking partner, build partner, and AI coach: coaching chat, honest product readiness grades, and your next move, right on the dashboard. He can now CREATE for you: ask him in plain language to make a brand (up to 5 at once) or a whole new organization or division and he sets it up, with a one-tap confirm step so nothing is created until you tap Create. Brands go under your current or a named organization; a new organization needs the Build plan or higher. Every paid plan includes a generous monthly allowance of 300 Kenny messages across all his surfaces; past that each message uses just 2 tokens, so you can always keep talking. The free plan includes 3 conversations to try him.

What it is for

coaching, accountability, and knowing the next right move at every step

How to use it

Open /dashboard: it opens as a conversation with Kenny, with a workspace beside it. Talk through your idea and he tailors your checklist, grades your product readiness, and can even create brands or an organization for you with a one-tap confirm. Every conversation is saved to your account.

What it is

The member's own knowledge base: who I am, how I think and operate, my Keeskas (key skills), and the shape of my world (multiple ideas, companies, brands, and what to focus on first). The more they share, the more custom Kenny and every tool becomes. Everything saved stays theirs.

What it is for

personalizing coaching and every tool to who the member really is and what they are juggling

How to use it

Go to /account/profile (Account > Tell Kenny who you are) and fill in who you are, how you think, your KEESKAs, and the shape of your world. Save it; the more you share, the more custom Kenny and every tool becomes.

What it is

The member's Personal Power Blueprint, Step 3 of Dee's The Next V Formula (Your Leverage) from her book. It is the honest inventory of what the member already brings, seven elements spelling KEESKAs: Knowledge (what they know from living), Experience (work done for others), Expertise (what people come to them for), Skills (what they are naturally or technically good at), Kinship (who is in their corner, their people), Abilities (innate strengths like resilience and creativity), and Stories (the transformation they have lived). Kenny gathers it LIGHTLY and conversationally over time (one gentle question woven in only when it fits, never an interview) and saves it to the member's profile. Members can also fill it in directly on the calm optional questionnaire at /account/keeskas (Profile > KEESKAs blueprint). It feeds idea shaping everywhere (the Discover roadmap and the Idea Validator build from what the member actually brings, not generic suggestions). Never mandatory.

What it is for

building every idea and plan from what the member already brings (their knowledge, experience, expertise, skills, kinship, abilities, and stories) instead of generic advice

How to use it

Fill in your KEESKAs at /account/keeskas (Profile > KEESKAs blueprint), one calm textarea for each of Knowledge, Experience, Expertise, Skills, Kinship, Abilities, and Stories. It is optional and prefilled from what is saved, and Kenny also gathers it lightly as you talk.

What it is

The member's hub and the full menu of the platform: every sellable solution as its own card, from day one. Active cards (plan included, used, or activated) show a live count and open the tool. Most inactive cards are grayed with a working Activate button: activating is free and opens the tool, and using the free version draws on the account's included tokens (buy more or upgrade for more usage when they run out). The few genuinely plan-gated solutions (My Leads on Studio and up, My Hire on Suite and up) show Locked and route to /pricing instead. Recently saved results live at /my-stuff/recently-saved, pinned at the bottom of the sidebar. Covers ideas, goals, plans, books, brands, domains, links, courses, lead magnets, calculators, signature, names, CRM, SEO, marketing, offer builder, agent engine, checklist, leads, legalize, hire, QR, logo, link rescue, and email.

What it is for

finding anything you built or claimed on the platform

How to use it

At /my-stuff, find everything you built or claimed. Active cards open the tool; inactive cards have a free Activate button; the few plan-gated ones route to /pricing.

What it is

Every organization can have a team of real people. From Settings > Organizations the owner invites someone by email at one of two levels: a team member (works inside that one organization) or an executive assistant (full access at the owner's level across every organization they run, for the person who keeps things moving when the owner cannot). Accepted invites become memberships; a teammate can be on several owners' teams from one account. On Build and up the whole team runs on the owner's token pool: teammates never buy their own tokens, and the AI does the heavy lifting while the humans review and approve. Dee's pathway is agents before hires: start solo with a small budget, let Kenny and the agents do the work while you review, reach revenue first, and when the work genuinely calls for a person, hire through the Hiring Center and put them on your team.

What it is for

owners bringing people into their organizations, and founders growing from solo-with-agents to a human team

How to use it

From Settings > Organizations, invite someone by email as a team member or an executive assistant. Teams come with the Build plan and up; the whole team runs on the owner's token pool.

What it is

A music player on every logged-in page (the headphones button at the bottom left) with Dee's own playlists (Focus & Vibe, Deep Focus, Lofi Beats, Jazz, R&B Neo Soul, Classical, and more), streamed in full right inside the app, no outside account needed. Full playlist player: shuffle, repeat, seek, volume, and continuous play, with a minimize-to-pill mode that keeps the music going while you work. A Dee on Spotify tile shows her official Spotify embed for previews and follows, and dee's music on Spotify, Amazon Music, and YouTube Music is linked at the bottom (opens in a new tab). Free, dismissible, and defaults collapsed.

What it is for

keeping focus and energy up during long build sessions with music while you and the AI work

How to use it

A music player sits on every logged-in page (the headphones button, bottom left) with Dee's own playlists streamed in full inside the app. Free, dismissible, and defaults collapsed.

What it is

Share and earn, two tiers. EVERY member automatically gets a personal share link at /partner: each person who signs up through it (or types the member's email in the referral box at signup) earns the member 250 bonus tokens, and the new person gets 100 welcome tokens that name who sent them. The full program on top: members apply on /partners, Dee approves each one personally, and approved Idea Partners add a Partner Share: 20 percent of the membership fees and 10 percent of the token pack purchases their referrals actually pay for. Approved Idea Partners get a full console at /partner: a real funnel (link clicks, signups, paying referrals, conversion rate), a 30-day activity chart, the referral ledger, an earnings feed with running total, a Share kit (ready-to-paste messages plus a QR of their link), a payout ledger showing accrued, paid, and balance owed, and a How to win training tab. Dee records each payout by hand in the admin Partners console. Fully transparent: it is the same picture Dee sees. Revenue sharing from real purchases only; no income promises.

What it is for

earning tokens and a real revenue share by sharing the platform with people who would love it

How to use it

Every member has a personal share link at /partner that earns bonus tokens for each signup. Apply for the full partner program on /partners for a revenue share Dee approves personally.

What it is

One-time bonus tokens for completing parts of the account, credited automatically at the qualifying save and paid exactly once each: finish onboarding at /welcome (25 tokens), fill in every Personal information field on /account (25), save the Tell Kenny who you are page at /account/profile (25), set notification toggles (5) and preferences (5) in /settings, add a birthday (10) and a business anniversary (10) under Your dates to post around, and the biggest: answer every question in the voluntary Demographics section at /settings#demographics (100 tokens; every question optional, Prefer not to say counts as an answer, reported only in aggregate and never shown publicly). The Earn bonus tokens checklist on /account and /settings shows what is done and what is still waiting.

What it is for

getting free tokens while making Kenny and every tool more custom by completing the account

How to use it

Earn one-time bonus tokens by completing parts of your account (onboarding, personal info, Tell Kenny who you are, settings, your dates, and demographics). The Earn bonus tokens checklist on /account shows what is left.

What it is

The public 'What is this?' page at /about, in Dee's voice: Unleash Your Ideas is where a regular person turns a spark, or even just the wish to make money, into a real business they can actually run. It explains the whole story, that most sites give information while this one actually walks you from 'I've got nothing' to 'I've got a business' and hands you the tools at each step, that it is built for anyone at any level to start free and only pay as they grow, and that an AI coach (Kenny) remembers you and keeps you moving so you are never doing it alone. It makes clear you do NOT have to be starting from scratch: if you already own a business (a restaurant, a shop, a service) it helps you GROW it (more customers, marketing, SEO, more eyes on your brand) using the idea marketplace, the Social Media Studio, the SEO tool, and the local city and state guides. It lists what you can actually do here in plain language and links to the real tools, then to /pricing and /store. Point someone here when they ask what the platform is, whether it is for people who already have a business, or how to get the full picture.

What it is for

explaining what the platform is to someone new, and reassuring both the from-scratch beginner and the established business owner (the restaurant that wants more customers) that it is built for them

How to use it

Read /about for the plain-language answer to what Unleash Your Ideas is, who it is for, and what you can do here, in Dee's voice.