Brand Studio
FreeWhat it is
Where your brands live and everything about them is STORED (the Brand Studio stores, it does not create; creation tools live in their own products). Set the colors, fonts, voice, assets, and knowledge, then make the brand live. Every brand card (My Brands and the executive Brands page) and the brand space header carry a short member-written description, the member's own note so they remember what the brand is when they look at it (Add a description / Edit description inline, with the dictation mic, saved to the brand; distinct from the AI voice below). The Brand tab is a left-tabbed settings surface: Brand details (name, tagline, website re-detect, a Domains card that records EVERY web address connected to the brand: the primary comes from the Brand website field and up to 12 more domains can be added as neat rows with open and remove, saved with Save brand and shown on the brand cards as the primary domain plus a +N count; it is the brand's own record of its addresses, it does not buy domains or change DNS; every brand ALSO holds a reserved landing-page address at /b/<its handle>, live from the moment the brand exists with a clean reserved page carrying the brand's name until a real page takes it over, shown in the Domains card with a Reserved for you badge and on the cards of brands with no domain of their own; handles are unique per organization, so a duplicated handle belongs to the earliest brand and later ones show no reserved line, voice, custom writing rules), Brand colors, Brand fonts, Brand contact info (contact name, email, phone, website, address every tool can pull from), Brand social media (links on every major outlet, YouTube through Discord plus Other rows, with a per-platform icon look choice), Learn a style, Brand audience (define WHO the brand talks to, more than one audience allowed, saved free), and a Danger zone (archive or delete). UPLOAD A WEBSITE INTAKE FORM (at the top of Brand details): this brand can take its OWN filled intake form (Word, PDF, Markdown, or text) or a public Google Drive link, and it fills the brand's EMPTY details only (description, website, colors, fonts, voice) plus a saved brand brief in the Knowledge tab (tagline, positioning, audience, socials, anything the document states with no column); it NEVER changes the organization's Company Profile and NEVER overwrites anything the member already filled, passwords are scrubbed out before the model ever reads the text, and reading a form uses a few credits, refunded if it fills nothing. The Assets tab is the Brand Kit: logos, icons, photos, graphics, covers, and fonts, plus document shelves for approved designs that take images or PDFs: Sales Materials (flyers, sell sheets, pricing sheets, one-pagers), Employee Badges (approved badge and ID designs), Stationery (letterhead and stationery designs), and Email Signatures (approved signature designs). Every stored asset has a Copy share link action: anyone with the link can view the file and the link works for 7 days, so an approved design goes to a printer or client without giving account access. The Icons shelf has a free Make social icons generator (standard platform glyphs styled in the brand's colors, no AI, download as SVG or PNG, or save straight into Icons). Read-only sections: Business Cards is a hybrid shelf: upload the cards you already have (images or PDFs) and see your saved Card Studio designs beside them; QR Codes the same way: upload your existing code images and see the tracked codes stored with this brand (new tracked codes are created and managed in the QR product at /qr/manage, never in the Brand Studio). Brands are platform-wide, never a Social Media Studio feature (Dee, Aug 8 2026), and they have ONE home (Dee, Aug 13 2026): My Brands (/brands) is the platform home, the list AND the create door, and opening a brand there IS the Brand Studio editor (the same brand space the executive door at /empire/brands hosts; same records, so a change made through either door is the same change everywhere). The brand space now also carries the Folders and Connections rooms (social account connections live with the brand) and the brand page shows the Live or Draft state with the go-live button; a live brand opens the Social Media Studio (/social), which is one consumer of a live brand. The old Brand Studio at /studio redirects here. My Brands also shows brands that exist only in the executive portfolio / Org Design (pipeline units with no platform brand yet) in an In your executive portfolio section, each with a Pull from the AEP button that turns it into a real platform brand filed under its organization and linked back to its portfolio entry (a same-named existing brand just gets connected, never duplicated); pulling is free, no AI credits.
What it is for
setting up the brand identity everything else runs on
How to use it
Go to /studio (Brand Studio), create a brand, add its website so colors, fonts, and voice detect automatically, then make it live to unlock the Social Media Studio.