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Certified Business Operating Partner (CBOP) program
FreeWhat it is
The AGENCY track, a completely different thing from the referral partner program at /partners. The public program page (also reachable at /cbop) pitches the Certified Business Operating Partner: a credentialed operator who builds a Managed Business Operating Practice, a professional services business that manages, operates, and grows other people's businesses (management consulting plus managed services plus operations buildout) using Unleash Your Ideas as the execution platform. The page covers the market white space (traditional MSPs are IT-focused; this exact lane has no dominant player and no dominant certification), the real-business proof (NAICS 541611 management consulting and NAICS 561110 office administrative services), and a consultant vs agency vs CBOP comparison. Every CTA leads honestly to the application form on the page: name, email, optional phone, and a free-text answer, stored as a Lead with source cbop-application, mirrored into the CRM, and reviewed personally by Dee's team. The inside certification flow is still being built; no automated certification exists yet, and the page never claims one. Send agency owners, consultants, and operators who want to run other people's businesses here; send people who just want to share a referral link to /partners instead.
What it is for
agency owners, consultants, and operators who want to build a practice managing and operating other people's businesses