Signature Certification
Certified Business Operating Partner Program
You don’t need to start from scratch. You need the right platform.
Build a Managed Business Operating Practice, a professional services business where you manage, operate, and grow other people’s businesses using a full execution platform already built for you.
$7.7B
Business Operations Market 2025
150K+
Managed Service Providers Globally
0
Dominant Player in This Exact Lane
The Time Is Now
You can own this space.
Market figures from industry research.
The Practice
What You’re Actually Building
Not an agency. Not a freelancer. A practice.
A CPA runs a practice. An attorney runs a practice. A recognized credential, a roster of clients, and work that is a profession, not a gig. The Certified Business Operating Partner (CBOP™) works the same way: a credentialed operator running a Managed Business Operating Practice, with businesses under management instead of tax returns or cases.
And unlike a consultant who hands over a report and leaves, you are embedded in the business. You manage the launches, run the systems, and operate the day to day. Your clients keep the ownership and the vision. You bring the execution, on a platform that already holds the tools your practice runs on.
I own a managed services group. We manage and operate different areas of your business for you, launches, systems, operations, so you don’t have to.
How you introduce your practice
The Full Scope
Three disciplines. One practice.
Management Consulting
Assess, Strategize and Plan
- Business assessments and audits
- Growth strategy and planning
- Systems and process design
- Launch roadmaps and priorities
Managed Services
Execute and Run Ongoing
- Marketing and content operations
- Sales pipeline and CRM management
- Launch execution and coordination
- Ongoing reporting and reviews
Operations Buildout
Build the Infrastructure
- Tool stack setup and automation
- SOPs, playbooks, and workflows
- Team structure and delegation
- Dashboards, metrics, and tracking
You’re not just advising. You’re inside the business, helping run it.
The CBOP Difference
Why This Is a Real Business
Bankable. Fundable. Recognized.
NAICS 541611
Management Consulting Services
The consulting side of your practice maps to a recognized industry classification: administrative management and general management consulting. Banks, lenders, and registries already understand this code, so your practice registers, banks, and applies for funding as a real business category.
NAICS 561110
Office Administrative Services
The managed, day-to-day side of your practice maps here: businesses that provide ongoing administrative and operational management for other companies. Running other people’s operations is an established, classified industry, and your practice sits squarely in it.
The White Space
No dominant player. No dominant certification.
Traditional managed service providers are IT-focused: servers, security, help desks. Business operations as a managed service is the same proven model applied to the whole business, and this exact lane has no dominant player and no dominant certification. That is the space the CBOP credential is built to own.
How It Compares
One of these is a whole practice
| Consultant | Agency | CBOP | |
|---|---|---|---|
| Ongoing relationship | ✕ | ||
| Does the work (not just advises) | ✕ | ||
| Cross-function (not one lane) | ✕ | ✕ | |
| Platform-powered delivery | ✕ | ✕ | |
| Certification-backed credential | ✕ | ✕ |
Ready When You Are
The platform is built. Your practice is waiting.
Everything your practice delivers with already runs on Unleash Your Ideas: the launch systems, the marketing engines, the CRM, the checklists, the operations tools. You bring the operator. The certification puts the credential behind your name and the lane under your feet.
Start the CertificationThe Application
Become a CBOP
The certification program is opening in stages, and this application is the front of the line. Tell us who you are and the businesses you want to operate, and Dee’s team will reach out personally with next steps. No automated approvals and no instant badges: real people, building a real profession.
Looking to simply share the platform and earn a revenue share on your referrals? That is a different program: our referral partner track lives at /partners. The CBOP program is for building a practice that operates other people’s businesses; the practice itself, as a launchable business model, lives at /managed-business-operating-practice.
Proven Framework
Three disciplines, one defined practice model. You never start from a blank page.
AI-Powered Platform
Unleash Your Ideas is the execution platform your practice delivers on, already built.
Complete Support
Real people behind the program. Every application is read and answered by Dee's team.
Real Impact
The businesses you operate get real execution, week after week, not another report.