AI Sales Agents
PaidWhat it is
Its own product at /sales-agents/studio (public sales page /sales-agents; Oct 7 2026): the member's own AI chat agent for their website and landing pages, for sales and customer service, that captures leads into the CRM. The first kind is the Website chat agent (a calling agent is next, on the same agent definitions). In the studio (My Products left menu plus the product's own rail: Agents, Conversations, Attach, Settings) a member creates an agent with a name, a greeting, instructions (with dictation), goals as switches (answer questions, qualify the visitor, capture the lead, offer to book a call with a booking link), knowledge sources as switches (the AEP's Company Profile, the Org Design Cheat Sheet, the brand and its saved knowledge, the words on their published Website Builder site and landing pages) plus FAQ pairs they type, a handoff email, a daily message cap, the accent color and bubble position, and the websites allowed to use it. A Test chat talks to the real agent. Pause and Resume. Attach puts the agent on any of the organization's Website Builder sites or landing pages with one dropdown (the same control sits inside Sites settings and the landing page editor; the CRM rail, the Lead Finder, and the Website Content Studio carry a Chat agent door into the studio), and Embed on any website is a one-line script snippet. The agent answers ONLY from those records and the FAQ (the honesty law is coded in: never invented prices or promises; when it does not know it says so and offers to take the visitor's details). Every captured lead becomes a CRM Contact (stage Lead, source chat agent, deduplicated by email, subscribed only when an email was given under the consent line) with the conversation summary as a note, the organization owner gets a New lead alert, and the handoff email gets a copy. The Conversations inbox lists every visitor conversation with the transcript, Add to CRM when the agent did not capture the lead, Mark closed, and Delete. Export definition downloads the agent as portable JSON (identity, instructions, goals, knowledge source keys, FAQ, theme), the HootHire portability hook. Anyone in the organization can manage its agents. Creating, editing, attaching, and reading conversations are free; each reply to a visitor meters quietly on the organization owner's credits (the Test chat on the member's own), and when the balance is empty, the cap is reached, or the agent is paused the widget still takes the visitor's details with no AI.
What it is for
answering website visitors around the clock from the business's own records and turning them into CRM leads