Start a Freeze-Dried Candy and Fruit Snack Brand

1. 1

   Learn the cottage-food rules

   Freeze-dried candy often qualifies under cottage-food laws, but rules on labeling, allergens, and where you can sell vary by state. Know your rules before your first sale.

2. 2

   Get the equipment and dial in products

   A home freeze dryer and a few tested recipes: the crunch, the color, and the shelf stability have to be right every batch. Consistency is what turns a viral hit into repeat orders.

3. 3

   Nail packaging and shelf life

   Moisture-proof, sealed, well-labeled packaging, because freeze-dried treats reabsorb humidity fast. Good packaging protects the product and the brand.

4. 4

   Build demand with short video

   The crunch and the color are made for short-form video. A few strong clips can drive more orders than any ad budget in this category.

5. 5

   Sell at markets and events first

   Farmers markets, fairs, and pop-ups give you cash flow, feedback, and content while you build the online store. In-person sampling converts fast.

6. 6

   Scale into online and wholesale

   Once products and packaging are proven, add an online store and pitch local shops. Wholesale and subscriptions smooth out the viral spikes.

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