🪜 Sales Funnel Calculator
Every online business is this equation: traffic times conversion times price. The magic is seeing which of the three is your weakest link, because doubling ANY of them doubles revenue, and one is always cheaper to double than the others.
Revenue per month
$3,880
Sales per month
40
One extra conversion point is worth
$1,940
2,000 visitors at 2 percent buying a $97 offer is $3,880 a month. Before buying more traffic, notice: moving conversion from 2 to 3 percent adds $1,940 a month using the visitors you already have.
Estimates for planning, not financial advice. Your real numbers will vary; that is exactly why you track them.
Good questions about this math
What is a normal conversion rate?
Cold traffic to a sales page: 1 to 3 percent. Warm email lists: 3 to 10 percent. If you are under 1 percent, the offer or the page needs work before the traffic does.
Which lever should I pull first?
Usually conversion, because it is free to improve (better headline, clearer offer, proof, one call to action) and every future visitor benefits. Traffic costs money forever; conversion improvements are paid for once.
Like these numbers? Build the business behind them.
A free account turns this math into a real plan: pick your idea (or bring your own), get a week-by-week launch roadmap, and track every step with AI help along the way.