💎 Customer Lifetime Value (LTV) Calculator
The most expensive mistake in marketing is valuing a customer at one sale. A customer who buys again and again is worth a multiple of the first purchase, and that multiple decides how much you can afford to spend winning them.
Lifetime profit per customer (LTV)
$720
Lifetime revenue per customer
$1,440
LTV to CAC ratio
7.2x
One customer is worth $720 in lifetime profit. Your LTV to CAC ratio is 7.2 to 1: healthy; you can afford to grow faster.
Estimates for planning, not financial advice. Your real numbers will vary; that is exactly why you track them.
Good questions about this math
Why does LTV matter so much?
Because it sets your growth budget. If a customer is worth $540 in profit, spending $150 to win one is a money machine; if they are worth $60, that same $150 is a slow leak. Every ad decision hides this ratio inside it.
How do I raise LTV?
Three levers: bigger average sale (bundles, premium tiers), more frequent purchases (subscriptions, reminders, memberships), longer relationships (onboarding, service quality). Small gains on each multiply together.
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