Start a Practical Guide Site for Truckers

People search: “trucking career guide” (2K+ per month across trucking career questions)

Build the plain-language guide site for truck drivers: CDL paths, first-year survival, owner-operator math, and life on the road, monetized with sponsors, memberships, and courses.

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Difficulty

Intermediate

Startup cost

$100 to $500

Time to first $

120 to 365 days

Revenue potential

Medium

Profit margin

85 to 95 percent

Viability

6.7 / 10

Search demand

Medium (2K+ per month across trucking career questions)

Where it runs

Online

Best for: Drivers and former drivers who can write the straight answer they wish someone had given them

The openingWhy this idea is overlooked

Millions of people drive trucks or are trying to get into trucking, and the information they search for (which CDL school route costs what, what the first year is really like, whether the owner-operator math works) is currently answered by recruiting sites with an agenda and forums with an attitude; a guide site with no truck to sell and no driver to recruit, written straight from real road experience, earns a trust in this audience that the industry's own marketing never will.

The roadmap

How to start, step by step

1
Choose the driver you serve first
People deciding whether to get a CDL (including career changers and folks rebuilding after a setback, for whom trucking is a genuinely open door), rookies surviving the brutal first year, or company drivers weighing the owner-operator leap. Each reader searches different questions; start where your own road experience is deepest.
2
Answer the questions the industry answers badly
What CDL training paths really cost and commit you to, how to read a first-job contract, what a week over-the-road actually feels like, per-mile pay explained in plain arithmetic, and the honest owner-operator break-even. Your edge is having no recruiting quota; say the things the recruiting sites cannot.
3
Write from the driver's seat and source the rules
Real road experience (yours or paid contributor drivers, credited) plus links to official sources for anything regulatory: licensing requirements, hours-of-service rules, medical certification. Money topics like per-diem and taxes get explained at a high level with a plain pointer to qualified tax professionals; the guide explains, the professional advises.
4
Monetize with sponsors who pass the trust test
Products and services drivers genuinely evaluate (gear, load boards, fuel programs, training) as sponsors and affiliates, disclosed plainly and only where you would recommend them anyway. In an audience this allergic to being sold to, the sponsorships survive only as long as the honesty does.
5
Build the membership around the expensive decisions
A paid tier with the owner-operator cost-per-mile calculator and decision guides, contract review checklists, a community of drivers who have made the jumps, and courses on the big transitions (first CDL job choice, going owner-operator). Price against the cost of getting these decisions wrong, which in trucking is measured in tens of thousands.
6
Meet drivers where they actually are
Drivers consume more audio and video than text, so repurpose guides into short videos and audio reads for the cab. Build the email list with a genuinely useful freebie (a CDL school questions checklist, a first-contract red flag list), and keep every major guide on a dated review schedule; rules and rates change, and staleness kills trust here fast.

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Your first move

Choose the driver you serve first (CDL hopefuls, first-year drivers, or would-be owner-operators), publish honest guides to the questions they actually search, and monetize with sponsors, a membership, and courses on the expensive decisions.

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