💾 Digital Product Pricing Calculator
Digital products break normal pricing rules: the second copy costs you nothing, so cost-plus math falls apart. What matters is the market anchor (what buyers already pay for similar products) and whether your expected sales cover what it cost to make. This does both checks and projects your launch.
Count your hours at your hourly rate; a '$0' product that took 80 hours was not free.
1 to 3 percent of a warm audience buying is typical for a first launch.
Look up 3 comparable products and use the middle one.
Recommended price
$79
Projected launch revenue
$4,740
Expected buyers
60
Launch profit after production cost
$2,740
Priced at the market anchor of $79, a launch to 3,000 people at 2 percent conversion means about 60 buyers and $4,740 in launch revenue: $2,740 of profit after production. And unlike a service, you can run the same launch again next quarter without rebuilding the product.
Estimates for planning, not financial advice. Your real numbers will vary; that is exactly why you track them.
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Find your product idea →Good questions about this math
Why anchor on competitor prices at all?
Because buyers arrive with a price expectation formed by everything similar they have seen. Price far below the anchor and they assume lower quality; far above it and you need visibly stronger proof and positioning. The anchor is the market's opening offer; you can beat it, but you have to earn it.
Should I launch cheap to get sales?
Cheap is a strategy, not a default. A $19 product needs 10 times the buyers of a $190 one for the same revenue, and support load scales with buyers, not price. Many creators do better launching at a fair market price with a time-limited launch discount instead of a permanently cheap price.
What if my audience is tiny?
Then the math above is telling you the real first project: build the audience. A digital product launched to 300 people at 2 percent conversion is 6 sales. Grow the list with free value first, or sell 1-to-1 services now and productize what you learn.