Build a Self-Serve Acquisition Report Tool for First-Time Buyers

1. 1

   Encode a defensible valuation method

   Seller's discretionary earnings with an industry multiple range is the standard for small businesses. Show the inputs and the range, not a single false-precision number.

2. 2

   Build the red-flag checklist into the flow

   Declining revenue, customer concentration, owner-dependent sales, add-backs that do not hold up. The tool should flag these from the numbers the buyer enters.

3. 3

   Write the report for a non-accountant

   Plain language, one page of findings, and a clear list of questions to ask the seller. The buyer should walk into negotiation knowing what to probe.

4. 4

   Price per report or per buyer subscription

   A single report for the one-time buyer; a subscription for people actively searching who will run many targets. Both beat the cost of a full diligence engagement.

5. 5

   State the boundary in bold

   This is a screening tool, not a certified appraisal and not investment advice. Recommend a professional review before closing, and keep that disclaimer in the report itself.

6. 6

   Distribute where buyers gather

   Business-for-sale marketplaces, acquisition communities, and search-fund forums are full of first-time buyers doing this on napkins. Be the tool they reach for before making an offer.

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