Build a Class Credit Exchange for Boutique Fitness Members

1. 1

   Win the studio owner first, always

   Model a studio's breakage honestly with them: expired credits, renewal rates of members who wasted packs versus used them. The pitch is 'transfers buy you renewals and new trial members'; without owner consent this business does not exist.

2. 2

   Let studios set the rules

   Transfer fees, gifting allowances, expiry-window behavior, and whether transfers can go to non-members (instant trial funnel) are studio-configurable. Control is what turns a threatened owner into a champion.

3. 3

   Integrate where members already book

   Piggyback on the studio's existing booking platform rather than demanding a new app: a transfer link in the reminder email ('cannot make it? gift or transfer this credit') meets members at the exact moment of waste.

4. 4

   Make gifting the growth feature

   A member gifting an expiring credit to a friend delivers the studio a warm trial visitor at zero acquisition cost. Instrument that funnel and show studios the new-member count it produced; that report renews your contract.

5. 5

   Charge the business, sprinkle fees lightly

   A monthly studio subscription plus a small per-transfer fee split with the studio. Heavy member-side fees would suppress the very liquidity that makes the product valuable.

6. 6

   Prove retention lift before scaling

   Your expansion story to studio number fifty is data from studios one through five: renewal-rate movement among members who used transfers. Collect it deliberately from the first pilot.

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