Launch a Corporate Wellness Platform

It sounds complex, but the winning move is service first: run the program manually for a few companies before building any tech.

1. 1

   Define one measurable program

   Pick a single outcome, like a 12-week movement challenge or a stress reduction series, with a metric HR can report upward: participation rate, sick days, survey scores.

2. 2

   Run it manually first

   Deliver the pilot with Zoom sessions, a Slack or Teams channel, and a spreadsheet. Building a platform before you have a program people finish is the classic mistake in this space.

3. 3

   Land three pilot companies

   Target HR leads at 50 to 200 person companies, where there is budget but no wellness staff. Price per employee per month, typically $3 to $8 PEPM, with a three-month pilot term.

4. 4

   Measure and write the case study

   Track enrollment, completion, and before-and-after survey results. One page that says '71 percent participation at a 120-person company' is your entire sales deck.

5. 5

   Productize what worked

   Only now turn the repeatable parts into a platform, using white-label wellness software or a no-code stack, so delivery stops scaling with your calendar.

6. 6

   Sell through benefits brokers

   Brokers own the HR relationships and constantly need fresh offerings to bring clients. A revenue-share deal with two active brokers fills your pipeline better than cold outreach ever will.