Start a Corporate Wellness Business

Wellness pros chase individual clients one at a time; one company contract can equal fifty individual clients with a single decision maker.

1. 1

   Package one repeatable program

   A 6-week step challenge, a monthly stress-management workshop series, or an on-site fitness block. One defined program with a start, an end, and a price beats a menu of vague services.

2. 2

   Price per employee or flat

   Common models are $3 to $10 per employee per month or $500 to $2,500 per workshop. Companies budget annually, so quote the year, not the session.

3. 3

   Build the ROI one-pager

   HR buys wellness to cut burnout, absenteeism, and healthcare costs. Put those numbers and your program outcomes on a single page; that page is what gets forwarded to the CFO.

4. 4

   Cover credentials and liability

   Carry professional liability insurance and lead with your existing credentials (trainer, nurse, nutritionist). Employers will ask before anyone steps into their building.

5. 5

   Pitch HR at mid-size companies

   Companies with 50 to 500 employees have the budget but no in-house wellness staff. One warm LinkedIn message to an HR director beats a hundred consumer posts.

6. 6

   Run a measured pilot

   Deliver one program, track participation and a before-and-after survey, and hand HR a results report. That report renews the contract and wins the next company.