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Start a Commentary and Gossip Channel

People search: “how to start a commentary channel” (1K+ per month)

Build a commentary channel covering culture, celebrities, and drama, where the line between opinion and false statement of fact is the whole business risk.

⚡ Faster with AI: the platform's AI can do the heavy lifting on this idea (content, plan, pages, outreach), so it comes to life quicker than building it all by hand.

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Difficulty

Intermediate

Startup cost

Free to $500

Time to first $

90 to 180 days

Revenue potential

Medium

Profit margin

70 to 90 percent

Viability

6.5 / 10

Search demand

Low (1K+ per month)

Where it runs

Online

Best for: Sharp, funny observers with the discipline to check before speaking

The opening

Why this idea is overlooked

Commentary and tea channels can grow explosively because drama is the oldest content there is, and the graveyard is full of channels that learned defamation law from a court filing: stating false facts about real people is not protected opinion, and creators have paid real judgments; the ones who last are sourced, framed, and honest about what is known versus alleged.

The roadmap

How to start, step by step

1
Learn the defamation line first
Opinion ('that performance was embarrassing') is protected; false statements of fact ('they stole from their charity') are not, and 'allegedly' is not a force field. Public figures must prove more, but creators have lost real defamation cases; when covering claims, attribute to named sources, distinguish alleged from confirmed, and correct errors fast and visibly.
2
Pick a lane with staying power
Music industry commentary, reality TV recaps, influencer accountability, sports drama, or internet culture analysis: a lane builds returning viewers where random drama-chasing builds none. Your genuine knowledge of the lane is the content engine.
3
Build the sourcing habit
Screenshots archived, sources linked in descriptions, receipts shown on screen, and a personal rule about what you repeat without verification. Careful channels break fewer stories and survive; careless ones break stories and then break.
4
Develop the voice, not just the takes
Structure (setup, receipts, analysis, verdict), running segments, and a persona consistent enough to be quotable. AI helps with research compilation and editing; the perspective people subscribe for cannot be generated.
5
Manage platform and advertiser reality
Drama content gets age-restricted and demonetized unpredictably, so build revenue on memberships, live streams, and sponsors comfortable with commentary. Thumbnails and titles can be spicy without being false; false is where the trouble lives.
6
Convert heat into a durable brand
The channels that last graduate from reacting to news into being a trusted commentary destination: interviews, deep dives, and a community that comes for the voice. Longevity in this genre is a reputation for being entertaining and right.

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Your first move

Pick a commentary lane you genuinely follow, build sourcing and framing discipline before the audience arrives, and monetize the trust that careful channels earn.

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