Start an AI Video Agency

Businesses know they need constant video and cannot produce it; AI tools cut production cost dramatically, but raw AI video still looks generic, so the agencies that win pair AI speed with brand voice, hooks, and editing judgment instead of shipping obvious template output.

1. 1

   Build an AI-assisted pipeline, not a button

   Script hooks with AI help, generate or edit footage with AI video tools, add captions, voice, and brand elements, and finish with human editing judgment. The pipeline is what lets you deliver ten videos in the time one used to take.

2. 2

   Know each tool's commercial terms

   Confirm your subscriptions allow client work, check rules on AI likenesses and voices, and never use a real person's face or voice without written consent. Platforms are also tightening AI disclosure rules; stay current.

3. 3

   Create a ten-video sample reel

   Make samples for three business types: a restaurant promo, a service business explainer, and a product ad. Prospects buy what they can see in their own industry.

4. 4

   Sell monthly packages, not one-offs

   Eight to twelve short videos per month for $750 to $2,500 depending on scope, with a defined revision policy. Monthly recurring content is what businesses actually need and what makes your revenue stable.

5. 5

   Niche down to escape the flood

   Everyone sells 'AI video' now; 'twelve monthly videos for med spas, here are nine clients' results' cuts through. One niche also means reusable scripts, hooks, and formats.

6. 6

   Track performance and feed it back

   Report views, engagement, and leads by video, then double down on what works. Agencies that show numbers keep retainers; agencies that ship files and hope do not.

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