🪑 Round Table Pricing Calculator
Round tables position you as the authority in your niche: the room you build is the room that feeds your business. This calculator, straight from Dee's How To Charge workbook, prices it both ways: Side A as a free business development play (what each event costs you versus the warm pipeline it creates) and Side B as a paid round table (tickets, sponsorships, and a recurring membership). Run your numbers once free; the $27 one-time unlock keeps every section live forever and includes the Excel workbook.
A1 · Virtual event setup costs
Side A prices the round table as business development: host free or low-cost round tables for clients and prospects. The ROI is relationships, trust, and warm pipeline.
Your event hosting platform. One subscription covers all your events.
What is your time worth? This is not a charge, it is a cost of your time.
Email campaigns, social media ads, LinkedIn outreach.
Enter 0 if you are the sole host/facilitator.
Repurpose recordings into content. Worth the investment.
A2 · Event frequency & annual cost
Most agencies run 1 to 4 per month depending on niche size.
Quality over quantity. 8 to 25 is the sweet spot for round tables.
A3 · Pipeline value (the real ROI)
This is why you host. The event is the vehicle. The pipeline is the destination.
Typical: 20% to 50%. Round tables convert higher than webinars.
Typical: 10% to 25%. Depends on follow-up and niche fit.
What is one client worth to you per year? Use your real number.
B1 · Ticket pricing
Side B is the same format, but now you charge. Tickets, sponsorships, memberships. The event itself becomes a revenue stream.
Price for the value of the room. $47 to $297 is typical for virtual.
Paid events may have fewer attendees but higher quality.
Stripe, PayPal, etc.
B2 · Sponsorship pricing
Sponsors pay to present, co-brand, or get featured in your round tables. Think ATS vendors, insurance providers, compliance tools.
Start with 1. Scale as your audience grows.
$250 to $2,500 depending on audience size and niche value.
B3 · Membership model (recurring revenue)
Instead of per-event tickets, offer a monthly membership for unlimited access to all round tables. Predictable recurring revenue.
$97 to $497/mo. Price based on access + community value.
Start with 10 to 25. Grow as you prove value.
Typical: 5% to 15%. Lower churn = stronger community.
C · In-person / hybrid comparison
If you want to take your round tables in-person or hybrid, here is what that adds to your cost structure.
Hotel conference room, co-working space, restaurant private dining.
Coffee and light bites to full lunch depending on event type.
Projector, microphone, recording setup.
Estimates for planning, not financial advice. Conversion, churn, and sponsorship numbers are the workbook's guidance ranges; your market decides the real ones.
Does this resonate?
You are not just hosting an event. You are building a room that pays you twice.
If hosting paid round tables sounds like your kind of business, the platform can turn it into a real plan: positioning, launch checklist, and the week-by-week path from first invite to a full recurring calendar.
Build my launch plan free →Good questions about this math
How do I price a round table?
Price it against the value of the room, not the length of the meeting. This calculator models both plays: run it free and count the pipeline (Side A), or charge for it (Side B) with tickets in the workbook's typical $47 to $297 virtual range, limited sponsorships at $250 to $2,500 per event, and a monthly membership at $97 to $497 for unlimited access.
What is round table event pricing worth as business development?
The sheet converts attendance to pipeline: attendees become warm leads (typically 20% to 50%, higher than webinars), warm leads become clients (typically 10% to 25% with good follow-up), and each client is worth your real annual contract value. At the defaults that pencils out to a triple-digit ROI on the event budget; your inputs decide the real number.
Should I run a free or a paid round table?
The smart move in the workbook is both at the same time: one builds pipeline, one builds profit. Same format, two P&Ls. The combined play section adds the two together and shows the ROI on the whole program, counting the shared platform subscription only once.
How is a round table different from a hot seat or think tank?
A round table is a peer discussion where the whole room talks; a hot seat spotlights one person for focused coaching; a think tank is a recurring curated group. Round tables are the lightest to produce and the easiest first event, and each format has its own calculator in this suite.
Do I get the Excel version?
Yes. The $27 unlock includes the standalone Round Table Pricing workbook (the exact sheet from Dee's How To Charge master, with every formula live) plus the START HERE guide tab, yours to download and keep.
More calculators
🧠
Think Tank Pricing Calculator
Price a curated leaders' think tank two ways: as a client pipeline machine and as paid recurring membership revenue.
🧭
Goals & Financial Roadmap Calculator
Reverse-engineer your 10-year revenue goal into a Year 1 target, lines of business, and monthly milestones.
📊
Budget & Revenue Simulator
Plug in your roles on billing and overhead; see your real weekly, monthly, and annual profit.