Start a Phishing Simulation and Awareness Service

1. 1

   Learn one simulation platform

   A tool that sends safe simulated phishing emails and tracks who clicks, plus a training library. The platform does the mechanics; your program design and coaching are the service.

2. 2

   Build a simple program

   A baseline test, targeted training for those who click, and follow-up simulations that improve over time. A clear before-and-after is what proves value to owners.

3. 3

   Run a pilot for proof

   One friendly business, one full cycle, with click-rate improvement documented. That number sells every future client.

4. 4

   Sell quarterly retainers

   Ongoing simulations and refreshed training on a quarterly cadence, because threats and staff both change. Recurring cadence is the recurring revenue.

5. 5

   Keep it supportive, not punitive

   Frame it as protecting the team, not catching people out. A blame-free tone is what makes staff actually learn and owners keep renewing.

6. 6

   Bundle with compliance needs

   Many industries need documented security training for insurance or regulation. Meeting that requirement gives clients a hard reason to buy.

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