Start a Speaker Bureau and Talent Booking Agency

1. 1

   Know which direction you are selling

   The platform's podcast guest booking agency card runs the opposite trade: clients pay that agency to get PLACED on shows. A bureau flips it: the event buyers come to you (or you go to them) looking for talent, and you earn a commission from the speaking fee when your roster member books. Same matchmaking muscles, opposite payer, and the bureau side scales with your roster rather than your client list.

2. 2

   Pick a vertical and curate hard

   General bureaus compete with established giants; vertical bureaus win their niche: healthcare conference speakers, cybersecurity experts, education keynoters, DEI practitioners, trade-specific voices. Sign five to ten speakers who are genuinely excellent on stage (watch full recorded talks before signing anyone), because your brand is only as good as your weakest speaker's last keynote.

3. 3

   Set the representation terms in writing

   Industry-standard bureau commissions commonly run 20 to 30 percent of the speaking fee, taken from bookings the bureau generates. Decide whether representation is exclusive or (more realistic when starting) non-exclusive, define who negotiates fees, how travel costs are handled, and what happens with repeat bookings from a client you introduced. Clean agreements now prevent ugly disputes when real money arrives.

4. 4

   Build booking-ready speaker assets

   Planners decide from a one-sheet and a video. Every roster member needs: a professional one-sheet (topics, takeaways, audiences served, testimonials), a two-to-three-minute demo reel of real stage footage, clear fee ranges, and defined talk titles with descriptions a planner can paste into a program. Producing these for speakers who lack them is part of your value, and some bureaus charge for that packaging separately.

5. 5

   Sell to the people with recurring speaker budgets

   Associations run annual conferences forever; corporate event teams, leadership development programs, universities, and industry conference producers all book speakers on a yearly calendar. Build a database of the planners in your vertical, learn their event dates and planning windows (often six to twelve months out), and pitch specific speakers for specific slots rather than blasting the roster. One planner who trusts your curation books from you for years.

6. 6

   Run the booking end to end

   The bureau's service is that nothing falls through: contracts between speaker and event, deposit and payment terms, travel logistics, tech checks for virtual talks, and the prep call that aligns the talk to the event's theme. Planners rebook bureaus that make them look good to THEIR bosses; flawless logistics is how that happens.

7. 7

   Grow the roster and the request flow together

   More bookings attract better speakers, and better speakers attract more bookings; feed the loop deliberately. Add speakers when demand in a topic outstrips your bench, publish a simple 'find a speaker' request form that turns your site into an inbound channel, and consider managing a few speakers fully (the talent-management layer) once volume proves out. A bureau with a strong vertical brand becomes the first call for every planner in that niche.

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