Build a Benefits Eligibility Finder for Seniors and Their Families

1. 1

   Map the programs one state at a time

   Eligibility logic is the product. Start with one state and the programs with the biggest missed enrollment: Medicare Savings Programs, Extra Help for prescriptions, SNAP, LIHEAP utility assistance, property tax relief, and county-level senior services. Encode income, asset, age, and residency rules from the primary sources, and date-stamp every rule so updates are auditable.

2. 2

   Design the interview for a worried adult child

   The typical user is a daughter screening for her mother. Ten minutes, plain language, no jargon, no account required to see that matches exist. Output is a ranked list of likely programs, what each is worth in plain dollars, and exactly what to gather and where to apply.

3. 3

   Validate against real cases before selling anything

   Partner with one senior center or care management practice and run their real (consented, anonymized) cases through the screener. Every false positive erodes trust with exactly the audience you need; publish your accuracy process the way a good data product does.

4. 4

   Sell white-label where screening is already the job

   Care managers, senior living sales teams, Medicare agents, elder law firms, and Area Agencies on Aging all screen informally today. License the screener embedded in their intake at a monthly price per organization, with their branding and their follow-up workflow attached.

5. 5

   Keep the consumer front door free

   A free public screener earns search traffic, family trust, and the data that improves matching. Monetize the organization side, not the senior; charging desperate families to learn about public benefits is both bad optics and worse economics than the B2B license.

6. 6

   Expand state by state with a maintenance discipline

   Each new state is a bounded rules project. Budget recurring time for rule changes (income limits shift annually), because a stale screener is worse than none; the maintenance discipline is the moat that keeps casual competitors out.

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