Become a PR Rep

1. 1

   Choose who you represent

   A rep for everyone is a rep for no one. Pick a client type whose world you can speak (authors, chefs, attorneys, startup founders, nonprofit leaders) so your pitches sound like an insider, not a mail merge.

2. 2

   Build a working media list

   Fifty warm, RIGHT contacts beat five thousand scraped emails: the podcasts your clients' buyers actually hear, the local anchors who cover their beat, the newsletters their industry reads. Track every contact, topic, and response yourself; the list becomes your moat.

3. 3

   Learn the pitch that gets answered

   Producers and editors buy STORIES, not clients: a timely hook, a specific angle, and why their audience cares this month. Write three angles per client and pitch the angle, never the bio.

4. 4

   Package as monthly representation

   A common solo-rep shape: a monthly retainer covering a set number of targeted pitches, booking coordination, and prep for every appearance. Placements build on each other, so clients stay for quarters, not weeks, and recurring retainers are the whole economics of this business.

5. 5

   Deliver the appearance, not just the booking

   Prep clients with talking points, get the recording or clipping afterward, and turn every appearance into social proof they can post. The rep who makes clients LOOK good on the air gets renewed and referred.

6. 6

   Note where this differs from the press release card

   The platform's small business PR service card is the one-off press release play. Representation is the ongoing relationship: you are the client's media department. Many reps run both, using releases as one tool in the monthly retainer.

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