Start an Online Course and Coach Directory

The coaching boom created a trust problem: buyers cannot tell credentialed coaches from Instagram gurus. A directory that verifies training and outcomes sells trust to both sides.

1. 1

   Pick one coaching vertical

   Career coaching, health coaching, or executive coaching each have distinct buyers and credentials. A vertical lets your vetting standards actually mean something.

2. 2

   Set verification standards

   Recognized certifications (ICF and similar), years of practice, and client references. Publish exactly what you verify; the badge is the product.

3. 3

   List 75 verified coaches

   Recruit through certification bodies, coaching schools, and LinkedIn. Founding coaches list free in exchange for feedback and testimonials.

4. 4

   Build seeker-side search

   Filter by goal, budget, format, and specialty. Add honest guides like 'what coaching costs' and 'how to choose a coach' that earn search traffic and trust together.

5. 5

   Charge coaches for visibility

   Verified profiles at $15 to $50 per month with booking links and top placement. Coaches spend real money on marketing; qualified visibility is an easy sell once traffic exists.

6. 6

   Add courses as a second wing

   Curated course listings in the same vertical monetize through affiliate revenue and paid placement, and give seekers a lower-cost option that keeps them on your site.

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