Build an Occupational Movement Screening Platform

1. 1

   Draw the clinical line first

   Movement scoring that informs a hiring or return-to-work decision touches medicine, employment law, and the ADA. Decide with a lawyer and a licensed clinician what your product asserts: a screening signal reviewed by a professional, not a diagnosis or a fitness-for-duty verdict. That framing shapes everything from marketing to liability insurance.

2. 2

   Pick one job family and one buyer

   Warehouse lifting roles, delivery drivers, or manufacturing line work each have documented physical demands. Build benchmarks for one of them with your clinical partner, and pick one buyer to serve first: employers running pre-hire screens or workers comp insurers managing return-to-work. Clinical telehealth assessment for PT providers is its own product covered elsewhere in this library; your lane is the occupational decision.

3. 3

   Build the guided capture flow

   The hard part is not the pose-estimation model, it is getting a usable video from an unsupervised person: framing guides, rep counting, automatic quality rejection, and clear instructions. Test the flow with people who have never seen it until an untrained worker can complete an assessment alone.

4. 4

   Sell per assessment, not per seat

   Employers and insurers think in cost per hire and cost per claim, so price each completed assessment against the clinic visit it replaces. A consumer-facing gait and mobility version with PT-designed corrective drills can run as a subscription later, but B2B per-assessment revenue funds the build.

5. 5

   Validate against in-person testing

   Run side-by-side comparisons with in-person functional capacity evaluations and publish the agreement rates honestly. Occupational medicine buyers are conservative, and one credible validation study does more selling than any feature list.

6. 6

   Expand by job family, then by market

   Each new job family reuses the same capture and scoring engine with new benchmarks. Once employers trust the screen, the consumer gait-and-mobility version becomes a second audience on the same engine, not a distraction from the first.

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