Start an Acquisition Support Service for Micro-SaaS Buyers

1. 1

   Productize the diligence sprint

   A fixed-fee, fixed-timeline package: interviews with a structured sample of customers arranged with the seller's cooperation, a churn-risk score per key account, dependency-on-founder assessment, and a plain-spoken report with a walk-away recommendation when warranted. Buyers of $50,000 to $500,000 businesses can afford $2,000 to $7,500 for the truth.

2. 2

   Design interviews that surface what dashboards hide

   Customers reveal what metrics cannot: whether they stay for the product or the founder's personal support, what they would switch to tomorrow, unbuilt promises they are waiting on. Build a consistent interview guide so findings compare across deals, and record dependency red flags in the seller's own support threads where shared.

3. 3

   Handle the confidentiality choreography

   Mid-deal customer contact is delicate: work under NDA, coordinate messaging with the seller so customers are not spooked, and frame conversations as product feedback research where the parties prefer. Your professionalism in this choreography is why brokers will refer you rather than fear you.

4. 4

   Sell the transition program as the second act

   The first ninety days after close decide retention: founder goodbye done right, personal outreach to at-risk accounts from the interview map, support continuity, and early-win shipping. Sell it as playbooks plus weekly coaching for the buyer, priced monthly, and your diligence work becomes its own warm pipeline.

5. 5

   Anchor distribution in the deal flow

   Acquisition marketplaces, micro-PE communities, brokers, and the buy-side courses and newsletters where searchers gather are the entire market in a few rooms. One public post-mortem, what customer interviews caught that the dashboard missed, establishes the category and your name in it.

6. 6

   Stay honest about the conflict lines

   Work for buyers, never both sides of a deal, and disclose when a broker referral relationship exists. In a small ecosystem your independence is the asset; one compromised report ends the firm.

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