Start a Walkthrough Production Studio for Game Publishers

1. 1

   Prove the craft on games you can access

   Produce a small portfolio of polished walkthrough and tips content for one or two released games, published on your own site or channel. This is your demo reel; studios buy evidence, not intentions. Working with released titles under each publisher's standard content policy keeps the portfolio phase clean.

2. 2

   Define the launch package

   Productize the offer: a set number of walkthrough videos covering the opening hours and hardest fights, a text guide hub or FAQ pack for the studio's site, short-form cuts for the studio's social channels, and delivery timed to launch day. A named package with a price range is far easier for a marketing lead to approve than open-ended content help.

3. 3

   Target the studios the giants ignore

   AAA publishers have agencies and creator programs; small and mid-size studios have a launch, a tiny team, and no guide plan. Indie publishers, studios with a difficult or systems-heavy game, and teams whose last launch drowned in confused reviews are the warmest doors. Pitch around their pain: confused players refund, review-bomb, and churn.

4. 4

   Work under embargo like a professional

   Launch-day content means pre-release access under a nondisclosure agreement, build access, and embargo dates. Deliver on those terms flawlessly once and you become the safe vendor; leak or slip once and the industry is small enough that everyone hears. Put confidentiality, asset rights, and approval rounds in the contract from the first deal.

5. 5

   Price as production plus rights, not per view

   Charge production fees per package the way video agencies do, with the studio owning the deliverables for its own channels. Revenue-share arrangements on the studio's channel growth can sweeten a deal but should never replace the fee; you are a production business, not a speculation business.

6. 6

   Build the repeatable machine

   Between client launches, keep publishing your own guide content to stay sharp and visible, template your production pipeline (capture, script, voice, edit, localize), and collect studio testimonials. A studio that ships a guide package with one launch tends to book the next launch, which is how project work becomes a roster.

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