Start a LinkedIn Ghostwriting Service for Executives

Ghostwriting is undervalued; executives know they should post but will pay well for someone to sound like them consistently.

1. 1

   Pick an executive niche

   SaaS founders, healthcare executives, finance leaders: pick one world whose jargon and debates you can write credibly. Generalist ghostwriters get generalist rates.

2. 2

   Write five spec samples

   Take a real executive's interviews or podcast quotes and turn them into LinkedIn posts in their voice. These samples are your portfolio before you have a single client.

3. 3

   Define the retainer

   The standard package is three posts a week plus a monthly strategy call, priced from $1,500 to $3,000 a month. Sell the outcome: a consistent executive presence without their time.

4. 4

   Build a voice-capture system

   A 30-minute recorded interview each month, transcribed with an AI tool, becomes your raw material and a one-page voice guide per client. This is what makes you unfireable.

5. 5

   Pitch five warm executives

   Start with leaders you already know or have worked for and offer a 30-day pilot. Your first yes almost never comes from a stranger; it comes from proof plus familiarity.

6. 6

   Post daily as living proof

   Your own LinkedIn is the storefront. Writing publicly about executive branding attracts exactly the buyers you want and demonstrates the craft in real time.

7. 7

   Report results, then raise rates

   Track impressions, follower growth, and inbound opportunities each month. When a client's post lands them a podcast or a deal, that story funds your next price increase.