Start a Digital Executive Protection Service

1. 1

   Understand the gap you are filling

   Company security programs protect corporate systems, but executives are attacked at home: personal email compromise, SIM swaps, smart home intrusions, family members targeted for social engineering, and fraud against household staff. Research on this category describes it as digital executive protection, with the leading firm expanding it into a full platform for executives and UHNW families, which validates the demand a boutique can serve.

2. 2

   Define the household protection package

   Scope a repeatable offering: an initial security assessment of devices, accounts, home networks, and smart systems; remediation with password managers, hardware keys, and network segmentation; family training against phishing and impersonation; and ongoing monitoring with an incident response commitment. A defined package is what turns security skills into a sellable subscription.

3. 3

   Build your playbooks before you sell

   Write step-by-step runbooks for assessment, onboarding, device hardening, home network builds, and the most likely incidents, account takeover, SIM swap, fraud attempt. Playbooks let you deliver consistently, train future staff, and price with confidence because you know the hours inside every deliverable.

4. 4

   Set up the business to be trusted

   Form the entity, carry professional and cyber liability insurance, prepare confidentiality agreements, and define how you handle client data. Wealthy families will ask who else can see their information; the honest, documented answer is part of the product. Discretion is a feature you must be able to prove.

5. 5

   Price as a retainer, not a gig

   Charge a meaningful onboarding fee for the assessment and remediation, then a monthly per-household retainer covering monitoring, support, and response. Anchor against what clients already pay for physical security, insurance, and advisors, not against consumer tech support. Underpricing reads as amateur in this market.

6. 6

   Sell through the wealth ecosystem

   Family offices, wealth advisors, estate attorneys, insurance brokers, and corporate security chiefs all see the gap and none of them can fill it. Offer them a short briefing on household digital threats. Corporate security teams especially love a trusted referral for the executive's personal life, since it is outside their mandate.

7. 7

   Grow carefully into a team

   Serve your first households personally, refine the playbooks, then add vetted technicians as retainers stack. A small roster of high-trust clients at strong retainers beats volume; every hire must clear background checks and match the discretion standard, because your clients are buying you.

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Best for: Experienced security professionals who want premium clients instead of enterprise bureaucracy

Not for: This is not for beginners hoping to learn security on paying clients, because the stakes are real and the clientele unforgiving. It is also not for anyone who cannot maintain strict confidentiality, pass scrutiny of their own background, or resist promising perfect protection that no one can honestly deliver.