Start a Deepfake Fraud Defense and Verification Service

1. 1

   Study the real cases until you can teach them

   Learn the documented playbook: the Arup attack started with a phishing email, then used a multi-person deepfake video call to overcome a skeptical employee's doubt, ending in 15 transfers totaling about $25 million. Executive voice clones are built from webinars and earnings calls already public. Teaching from verified cases, with no exaggeration, is what makes a CFO take the hour-long meeting.

2. 2

   Design verification that assumes the fake is perfect

   The honest premise: you cannot train people to spot a good deepfake, so the defense is process. Build protocols for money movement and credential changes: out-of-band callback to a number on file (never one provided in the request), dual approval above a threshold, hold periods for new payees, and pre-agreed verification phrases for executive requests. The protocol must hold even when the voice and face are flawless.

3. 3

   Package the assessment and protocol build

   Sell a fixed-scope engagement: map every path a payment or sensitive change can be requested and approved, find the steps where a voice or video alone can authorize action, and install the verification controls. Deliver a one-page protocol per workflow, short enough that people actually follow it under deadline pressure.

4. 4

   Run impersonation drills, ethically

   With written authorization and clear rules, test the protocol: a pretext call to accounts payable, an urgent fake-executive request. Always debrief blame-free, exactly like the established phishing simulation model, which owns the email lane while you own voice and video. Drills convert the training from theory into muscle memory, and repeat quarterly.

5. 5

   Build the response playbook for a live incident

   Write what happens the moment someone suspects mid-call, or worse, after money moved: freeze steps, bank recall windows (measured in hours, not days), law enforcement contacts, and evidence preservation from call platforms. Speed is the entire game in wire fraud recovery, and having the numbers taped up in advance is a deliverable clients renew for.

6. 6

   Sell through finance, not IT

   The budget owner who feels this risk is the CFO, and the channels are CFO peer groups, controllers' associations, banks' treasury teams, and insurance brokers whose crime policies now ask about verification controls. Offer a short executive briefing with the Arup case as the opener; the meeting usually sells the assessment on its own.

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