Start a CPR Training and AED Cross-Referral Bundling Business

1. 1

   Assemble both sides of the bundle

   You need a training capability and an AED supply relationship. You can be a certified training provider who adds AED reselling and service, an AED distributor who adds training, or a broker who partners with both. The report notes these sell to the identical buyer, which is exactly why the bundle works.

2. 2

   Package one safety-compliance solution

   Combine CPR/first-aid training, AED devices, and ongoing program management (pad and battery tracking, responder recertification) into a single offer that solves the buyer's whole compliance problem. One vendor, one contract is the value proposition. This is easier to sell than either piece alone.

3. 3

   Set up referral and revenue sharing

   Structure clear terms with your partners: referral fees, reseller margins, or bundled pricing, so every side is paid fairly and motivated to send business. Get the agreements in writing. Transparent economics keep partnerships durable.

4. 4

   Sell to compliance-driven buyers

   Corporations, schools, gyms, and government bodies buying safety compliance are your customers, reached through the same channels training and AED sellers already use. Lead with the simplicity of a complete solution. One relationship can generate training, device, and recurring service revenue.

5. 5

   Earn recurring program revenue

   The stickiest revenue is ongoing: recertification cycles, pad and battery replacements, and program-management tracking (pair with the AED program-management software card). Recurring service turns a one-time bundle into an account. This is what makes the low-startup-cost broker model genuinely durable.

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