Start a Corporate Podcast Production Agency

Producers chase creators who cannot pay; corporates are the overlooked client type with real budgets and a need for thought leadership content.

1. 1

   Pick one corporate vertical

   Law firms, healthcare systems, and HR teams all buy podcasts for different reasons (rainmaking, recruiting, thought leadership). Choosing one lets your pitch, samples, and pricing all match.

2. 2

   Assemble a lean remote stack

   Two quality USB mics like the Shure MV7, Riverside for remote recording, and Descript for editing covers 90 percent of corporate shows for under $1,500.

3. 3

   Produce a spec pilot episode

   Record a sample episode with a friendly expert in your target vertical, fully produced with intro, notes, and audiogram clips. A finished sample closes deals that a slide deck never will.

4. 4

   Package a monthly retainer

   Sell a done-for-you plan at $2,000 to $5,000 a month: two to four episodes covering guest prep, recording, editing, show notes, and publishing. Retainers beat per-episode pricing for both sides.

5. 5

   Pitch the people who own the budget

   Reach marketing directors and managing partners on LinkedIn with the spec episode attached and a specific angle: 'a client-development podcast interviewing your referral partners.'

6. 6

   Systematize, then upsell video

   Build a repeatable workflow (booking form, prep doc, editing checklist) so each episode takes hours, not days. Then upsell video versions and LinkedIn clip packages, which often double the retainer.