Start a Concierge Medicine Practice
People search: “doctors who want to start a business” (2K+ per month)
Run a membership-based medical practice where patients pay a monthly or annual fee for direct access, longer visits, and same-day care.
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Difficulty
Advanced
Startup cost
$10,000 to $50,000
Time to first $
90 to 180 days
Revenue potential
Very High
Profit margin
40 to 60 percent
Viability
7.8 / 10
Search demand
Medium (2K+ per month)
Where it runs
Local
Best for: Physicians and nurse practitioners tired of volume medicine
The opening
Why this idea is overlooked
Most physicians think leaving insurance-based medicine is risky; a few hundred members on recurring fees can out-earn a packed panel.
The roadmap
How to start, step by step
- 1
Sort licensing and legal first
Your medical license carries over, but membership medicine has its own rules. Have a healthcare attorney review your state's direct care laws and decide whether you will formally opt out of Medicare, which is a filing, not a preference.
- 2
Survey your current panel
Ask 200 or more existing patients what they would pay for same-day access and longer visits. You need roughly 200 to 400 committed members to replace an employed salary.
- 3
Model the membership math
At $150 to $300 per month, 300 members is $540,000 to $1,080,000 a year. Build the budget for staff, space, and malpractice from that number, not from hope.
- 4
Choose concierge or DPC
Pure concierge keeps insurance billing plus a fee; direct primary care drops insurance entirely and runs leaner. The choice drives your legal setup, pricing, and software.
- 5
Set up the practice stack
Form the entity, adjust malpractice coverage for the new model, and pick membership billing and an EMR built for this (Hint Health, Elation, or similar).
- 6
Pre-enroll founding members
Sign members at founding pricing before you leave your job. A deposit-backed waitlist proves the model with zero burned bridges.
- 7
Launch and over-deliver access
Open with same-day appointments, direct messaging, and 30 to 60 minute visits. Retention, not marketing, is what makes this model compound.
Your first move
Survey your current patients on what they would pay for direct access, then model membership pricing before you leave your job.
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