Start a B2B-First Go-to-Market Advisory for Mental Health Startups

1. 1

   Codify the employer-direct playbook

   Document why selling to employers avoids the consumer-acquisition-cost trap that keeps direct-to-consumer platforms unprofitable, using the reference that an employer-first player reached roughly 200 enterprise clients on annual contracts starting near $30,000. Turn the model into a repeatable playbook. That numbers-backed framework is your intellectual property.

2. 2

   Build the go-to-market services

   Offer positioning, pricing, sales-process design, and broker and benefits-consultant channel strategy for startups moving to B2B, plus help shaping the pilot-to-contract motion. Cover the whole enterprise sale, from first meeting to procurement. Concrete deliverables make the engagement valuable.

3. 3

   Sell to founders and investors

   Reach digital-health founders early enough to shape their strategy, and investors who want portfolio companies to avoid the consumer trap, through content, networks, and referrals. Demonstrating the economics of B2B versus consumer is your pitch. Getting to founders before they burn on consumer acquisition is the highest-value timing.

4. 4

   Deliver and prove outcomes

   Help clients land enterprise pilots and convert them to contracts, and let those wins drive your referrals. In advisory, results are the marketing. A track record of moving startups to a working B2B motion compounds your pipeline.

5. 5

   Know what this is not

   This is go-to-market strategy advisory. Building the employer platform yourself is the Layer 1 B2B employer platform card. Advising specifically on teletherapy ratio economics is a separate adjacency card. This card sells the expertise of getting a mental health startup to sell to employers effectively.

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