Build an Async Career Advice Marketplace With Vetted Insiders

1. 1

   Verify the insiders before anyone pays

   Confirm employer and role so an answer from a 'senior product manager at a big tech firm' actually is one. Verification is the trust the whole marketplace is built on.

2. 2

   Sell written answers, not calls

   Async is the feature. The asker types one specific question, the insider replies in writing on their own time, and neither has to find a shared calendar slot.

3. 3

   Start with a few deep fields

   Go narrow: a handful of industries where you can recruit real depth. A shallow roster across fifty fields answers nothing well.

4. 4

   Set the split and the standards

   Take a platform fee per answer, pay insiders promptly, and hold a quality bar with ratings so weak answers get refunded and weak answerers get removed.

5. 5

   Protect against off-platform leakage

   Keep the value inside the product with saved answer threads and follow-up questions, so both sides prefer to transact where the trust and the record live.

6. 6

   Grow on great public answers

   With permission, publish the best anonymized answers as content. They rank in search and pull in the next wave of askers looking for exactly that insight.

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