Start an AI Lead Generation Service

AI made bad outreach infinitely cheap, so inboxes are flooded and spam filters are brutal; that flood is the opportunity, because the operator who does deep research, small personalized sends, and clean deliverability stands out exactly because everyone else automated the laziness.

1. 1

   Learn the rules of outreach

   Anti-spam laws (CAN-SPAM in the US, stricter rules in Canada and the EU), sender authentication, and mailbox warm-up. One client's burned domain is a fired agency, so deliverability discipline is the foundation, not a detail.

2. 2

   Build a research-first process

   Use AI to research each prospect (their news, hiring, tech, and pain signals) and draft genuinely specific first lines you then edit. Fifty researched emails outperform five thousand blasts, and that ratio is your pitch.

3. 3

   Pick one industry and offer

   Lead generation for commercial cleaning companies or IT service firms beats generic B2B. You learn one buyer, one pain, and one message, and results compound.

4. 4

   Run a founder-priced pilot

   One client at a reduced rate for 60 days to build real numbers: reply rate, meetings booked, pipeline created. Those numbers are the entire sales deck for client two.

5. 5

   Price on retainers or qualified meetings

   Common models are $1,000 to $3,000 per month retainers or per-qualified-meeting pricing. Avoid pure pay-per-lead until you know your numbers, or you will work free for a month.

6. 6

   Report pipeline, not activity

   Clients do not care about emails sent; they care about meetings and revenue sourced. A weekly scorecard of meetings booked keeps retainers alive and referrals coming.

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