Tokens
Every AI action on the platform, a post, a blog, a chapter, a campaign, costs tokens. You buy results, not seats. Every plan includes a monthly allowance, unused tokens roll over on paid plans, and you can top up any time.
Included with every plan
| Plan | Price | Tokens per month | Top-up rate |
|---|---|---|---|
| Free, Ignite | $0 | 500 tokens/mo | $0.02 per token |
| Spark | $29/mo | 2,500 tokens/mo | $0.018 per token |
| Build | $79/mo | 8,000 tokens/mo | $0.015 per token |
| Studio | $149/mo | 20,000 tokens/mo | $0.012 per token |
| Suite | $299/mo | 60,000 tokens/mo | $0.009 per token |
| Suite + HootHire | $499/mo | 100,000 tokens/mo | $0.009 per token |
Rollover: Spark holds unused tokens 1 month, Build 2 months, Studio 3 months, Suite unlimited. Compare full plans →
What tokens buy
A blog post costs you well under a dollar in tokens and replaces a $25 to $75 freelance purchase. That gap is the whole point.
| AI action | Tokens | What you get | Worth in the real world |
|---|---|---|---|
| AI social post (caption + hashtags) | 10-25 | 1 ready-to-post caption with hashtags | $0.50-$2 copywriter value |
| Auto-blog post (500-800 words) | 150-300 | Full SEO blog post draft | $25-$75 freelancer value |
| Repurpose content into 5 formats | 200-350 | 5 platform-specific posts from 1 source | $50-$100 strategy value |
| Book chapter draft (1,000-1,500 words) | 500-800 | Structured chapter with narrative flow | $75-$150 per chapter ghostwriter value |
| Full lead magnet (5-10 page PDF) | 800-1,500 | Branded PDF content ready for design | $150-$500 design + copy value |
| Offer Builder full offer package | 300-500 | Positioning, pricing, value stack, CTA language | $200-$500 consultant value |
| AI presentation (10-slide deck) | 400-700 | Branded, designed deck download | $100-$300 design value |
| Email campaign (3-5 email sequence) | 300-600 | Drip sequence with subject lines + copy | $100-$250 strategist value |
| SMS campaign (3-message sequence) | 100-200 | 3 compliant SMS messages | $30-$75 copywriter value |
| CRM AI lead score + profile | 20-50 | Enriched lead profile with score | $5-$15 per lead |
| Leads search (1 verified lead) | 15-30 | Email + LinkedIn + company data | $0.10-$0.50 per lead market rate |
| Goal roadmap + strategic initiatives | 200-400 | Full goal plan with milestones + tracking | $150-$500 coaching value |
| MASTER IT prompt (Agent Engine) | 50-150 | Saved, reusable master prompt | $20-$100 prompt engineer value |
| Brand knowledge base entry | 25-75 | Indexed brand context for all AI output | Ongoing quality lift |
| Landing page build (AI design) | 400-800 | Published lead capture page, on brand | $200-$800 web designer value |
Top-up packs
Starter Boost
$0.020/token · Free plan
Your first boost. Enough for a real outcome or two.
Spark Boost
$0.018/token · Spark and up
The most common top-up for light power users.
Build Boost
$0.015/token · Build and up
Volume discount at the Build rate.
Studio Boost
$0.012/token · Studio and up
Good value for heavy content months.
Power Pack
$0.009/token · Suite
The lowest per-token rate, for agencies and power users.
Annual Token Reserve
$0.0067/token · Any paid plan
A discounted annual reserve. These tokens never expire.
The free plan includes 500 tokens a month, enough to feel what the platform can do before you spend a thing.
Questions
Your monthly allowance refreshes every month, and on paid plans unused tokens roll over: Spark holds them 1 month, Build 2 months, Studio 3 months, and Suite has unlimited rollover. The $200 Annual Token Reserve pack is the exception in the other direction: those tokens never expire.
An auto-blog post of 500 to 800 words runs 150 to 300 tokens. Even at the free plan's top-up rate of two cents a token, that is well under a dollar for work that would cost $25 to $75 from a freelancer.
Nothing breaks: your work and your account stay exactly as they are. You can top up in seconds with a pack from $5 to $200, upgrade to a plan with a bigger allowance, or simply wait for your next monthly refresh.
No. The free plan includes 500 tokens every month, no card required, which is enough for a real outcome or two. Create your account at /signup and spend your first tokens today.
You can cancel any time, and the tokens already granted to your wallet stay yours through the paid period. You are never charged again after you cancel.